A Digital Home Base for Your Players
You already provide your community a home base to share their passion for gaming but have you considered creating a space for your community in the digital realm?
Maxime Therrien of Cartorium, located in Quebec, keeps his players engaged even when they're not at his store using tailored chat groups on social media.
Staying Connected, Digitally
With the proliferation of social media networks such as Facebook and QZone, creating a digital home base for your store is easier than ever.
For Maxime, he found that many of his customers use Facebook.
Facebook is really good because everybody is on there!
With the majority of his community centralized on Facebook, he utilizes the platform to stay connected with his customers.
Nowadays, you could pay to boost your posts to reach multiple cities at the same time.
That connectivity helps his business stay top-of-mind whenever his customers are planning their leisure time—yet, Maxime takes it one step further.
Tailored Discussion Groups
I create some specific chats. For example, Commander Night Chat, we have the Wednesday Commander Night Chat on Facebook.
Other chats include Modern chat for his Modern events on Sundays and a Friday Night Magic chat.
Similar in function to forums that were widely used in the internet's adolescence, these chats act as a medium for discussion where his community can share their interests in the game, the community, and grow their overall engagement with other like-minded individuals.
After a while, players started to talk to each other without even [me] being there, creating this link between them as they chat.
Soon, people started adding friends to the chats, on their own, growing the community online as well as creating new customers for the store!
Just as you foster a community within your store, take advantage of the opportunity to grow your community outside your store, through a digital home base.
Store Stats: Cartorium
- Location: Sainte-Thérèse, Quebec (26,000)
- WPN Level: Advanced
- Age: 1 year old
- Size: 800 sq. ft.
- Website: www.cartorium.ca