EU Stores: War of the Spark Early Sale Test

EU Stores: War of the Spark Early Sale Test

February 18, 2019 | 2 min to read

As we look for new ways to optimize the experience and impact of Prerelease weekend for our players and our stores, we’re testing an expansion of our Prerelease early sale promotion.

In Europe stores only, all War of the Spark products will be available for sale beginning April 27, the Saturday of Prerelease weekend.

Why test an expanded early sale?

After the success of our Prerelease Early Sale promotion, we know there’s demand for players to make a purchase at Prerelease, at the peak moment of excitement about a set. Yet many players pass on a full booster box, because they prefer to buy booster packs or other types of product.

Through this test, we can gauge the extent of the demand. Beginning with Prerelease weekend, European stores will be able to offer whatever amount and combination of War of the Spark products they wish: full booster displays with the Buy-a-Box promo, individual boosters, Planeswalker decks, and bundles.

We plan to take a holistic look at the impact of this experiment. After Prerelease weekend and on through the rest of the season, we’ll analyze play and sales data, as well as reach out to our stores in Europe to solicit their feedback.

Does this change the WAR release date?

The global release date of War of the Spark remains May 3. In Europe only, retail stores may sell War of the Spark products a few days early, starting on April 27.

Do European stores need to do anything different for Prerelease?

You should schedule and run Prerelease events as normal, while making sure to advertise the availability of all product for purchase at your events. When it comes to other play in store over that weekend, stores can decide whatever makes sense for their business.

War of the Spark scheduling opens today! Sign up now in Wizards Event Reporter!


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