Get Magic Origins Inspiration from Successful Stores

Get Magic Origins Inspiration from Successful Stores

July 1, 2015 | 2 min to read

Consider the pea pod.

Over 100 years ago, Vilfredo Pareto was working in his garden when he observed that 20% of his pea pods contained 80% of his peas. Decades later, this 80/20 ratio was dubbed "The Pareto Principle."

The Pareto Principle turns up everywhere from global economics to personal fitness. In the retail world, it turns up in the common wisdom that 80% of your sales come from about 20% of your customers.

In other words, keeping your regulars happy is one of the most important things a game store owner can do. So how can you do it?

These WPN locations have it figured out, and it seems to have a lot to do with personalized, one-of-a-kind extras, designed to facilitate invaluable shared experiences between players.

1. Sheet Cake at Discordia Games

If it were just a fun novelty, that would be enough. But it's more than that: so many great shared experiences—birthdays, weddings, holidays—revolve around meals. Discordia adds Khans of Tarkir Prerelease to that list.

How You Can Do This:

Find images on our Marketing Materials page. Then check with local bakeries in if they can add images to pastries. If not, the makings can be ordered through vendors like GoGoCakes and Edible Prints.

2. Victory Throne at Hobbit Hole

At Hobbit Hole, Winners of special events like Game Days and Star City Invitational Qualifiers find themselves radiating triumph atop the "Winners Throne."

How You Can Do This:

A second-hand store is a good start: grab the most regal-looking chair you can find and dress it up with things like tin foil, gold paint, holiday decorations, and frilly drapery.

3. Gavel at Labyrinth Games

The honorable L1 Christopher Yates presides over events at Labyrinth Puzzles & Games, and his authority is embodied by a custom gavel:

How You Can Do This:

Try a local trophy or awards shop. Otherwise, your best bet is an online retailer like Crown Awards.

Chris's gavel is both a unique community-building artifact and a symbol of a well-built community: it was given to him as a birthday present from the store's regular players.

That's the power of personalization: it can have your players giving back in more ways than one.

So try some personalized activities or prizes at your Magic Origins events!

By Matt Neubert

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