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When a new set launches, it should eclipse everything else. See how it's done in this two-minute walkthrough.
It's time to prep your store for Dominaria.
To start, you'll receive a kit with marketing materials designed to help attract new players, highlight the latest products, and encourage sales.
To take full advantage of these materials, keep them toward the front of your store and remove outdated materials to focus your customers' attention on what's new and exciting in the Magic community.
The most prominent item you'll receive is this large display of Teferi. Use this powerful Planeswalker to grab the attention of every shopper who walks into your store.
We recommend placing Teferi in your storefront window to excite long-term fans and pique the interest of newer players.
If you can't set up the display in a storefront window, you can separate it into parts for multiple placement options.
You know your store best, so choose whatever works best to showcase Magic to a broader audience and create a talking point for you and your customers.
Next, use this shelf talker to help shoppers find the latest Magic products.
Whether they are new or returning players, the shelf talker will make it even easier to jump in and play with the newest set.
Increase impulse purchases with this point-of-sale display for your sales counter.
The display will remind customers making other purchases to pick up their next pack or booster box.
And thanks to their evergreen design, you can use both the shelf talker and point-of-sale display indefinitely to help distinguish new products and encourage sales.
The last item you'll find in your kit is an event poster—reformatted to include customizable event information.
Place this poster in a highly visible area such as your point-of-sale area or on your front door so both current players and potential new players can easily find your event schedule.
As always, you can check out the WPN website for more information.
By Jordan Comar
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