Optimize Shelf Displays

Optimize Shelf Displays

November 14, 2014 | 1 min to read

Optimize your shelf displays with this simple diagram!

Red Zone (4-7 ft. from ground)

  • This is where customers will look first.
  • Feature new products and products for impulse purchase.

Blue Zone (0-4 ft. from ground)

  • Customers will have to search for items in this zone.
  • Feature slow-moving and lower-margin products.

Green Zone (7+ ft.)

  • Outside of customers' direct view and reach.
  • Display signage here to draw them from afar.

In All Zones:

  • Avoid clutter
  • Group like items together (by brand, theme, or audience)

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