Optimize Shelf Displays

Optimize your shelf displays with this simple diagram!

Red Zone (4-7 ft. from ground)

• This is where customers will look first.
• Feature new products and products for impulse purchase.

Blue Zone (0-4 ft. from ground)

• Customers will have to search for items in this zone.
• Feature slow-moving and lower-margin products.

Green Zone (7+ ft.)

• Outside of customers' direct view and reach.
• Display signage here to draw them from afar.

In All Zones:

• Avoid clutter
• Group like items together (by brand, theme, or audience)