Prerelease Allocations Explained
When Prerelease allocation numbers go out, we want WPN stores thinking about how to put on the best possible event for their players—not scratching their heads at what those numbers mean and how we came up with them.
In that spirit, here are a few things that usually come up around this time each set:
How do you determine my allocation?
We start with your attendance at a recent Prerelease for a similarly sized set and go from there. For example, Eldritch Moon is a small set, so we used your numbers from Oath of the Gatewatch as a starting point.
But what if you didn't run a Prerelease for Oath of the Gatewatch? In that case, we'll look at other Prereleases. If it's your first Prerelease, we usually give your store a basic starting allocation (typically eighteen to thirty-six players worth).
What if my allocation seems off?
Get in touch with us the moment you receive your numbers. The window of opportunity is pretty brief.
But please know that it's not always possible for us to increase your allocation—in fact, it's the exception and not the rule. So if you find yourself with more demand than supply, you're not alone.
Here's what other stores are doing to manage expectations in those circumstances:
1. Make it clear that seating is limited. Think of Prerelease like a concert or a playoff game—tickets are high in demand, and it's first come, first served.
2. Take preregistration—and do it right away. The letdown isn't as steep if it comes early.
3. Run an Intro Pack side event. A lot of stores do this for players who sign up after the main event is all full.
Is my allocation tied to my store level?
Is my allocation tied to the number of events I schedule?
How can I increase my allocation?
This is where it gets tricky, because there's no way to guarantee it. But the main thing to remember is allocations tend to go up from set to set. If your attendance keeps improving, your allocation likely will, too.
1. Maximize attendance. Take advantage of the available growth product and report as many players as possible.
2. Resolve any WER issues you run into. Contact your Retail Support team if there's WER trouble. If the event doesn't get reported, neither do the players.
3. Incentivize players to stick around. They only count if they complete at least one round.
What's "growth product"?
We try to get the numbers as close as we can, but we want to give you room to grow as well. Growth product is available to give you the opportunity to increase your allocation and attendance set over set.
Note, however, that you'll still need two prize boosters to accompany each Prerelease pack, and Wizards doesn't cover those the way we cover the prize boosters in your baseline allocation.
Got more questions? Reach out to your local support team.