Prospective Retailer Guide

May 15, 2017 | 2 min to read

Before you apply to join the Wizards Play Network, there are a few things you should know first.

The Application Process

If you’re reading this article, there’s a good chance you’ve already applied for the Wizards Play Network program. Our team will ask you to submit a few key items to verify your business for membership.

Ownership Verification

We can only accept an application to the WPN from the registered owner of the business. Please be prepared to provide your business license or other documentation where appropriate.

Video Walkthrough

We would like to see your store as if we were there to see it ourselves. We’re interested in your store’s appearance from outside, your point of sale area, your play space, and any other public utilities your customers can access.

The WPN Orientation Program

After completing the application process, you will be enrolled in a mandatory WPN Orientation period. This consists of two parts:

  1. Four weekly conversations with your region’s representative
  2. Required WPN metric goals.

Weekly Conversations

We will work with you to schedule four conversations over the next few weeks. These conversations will help you get to know us, help us get to know your store better, and should provide you with useful insights that have helped many other successful WPN stores.

Here are the conversations you can expect to have:

  1. New Player Path
  2. Event Variety and Promotion
  3. Sales Strategy
  4. Customer Experience

Required Orientation Metrics

By the end of the orientation period, we expect your store to reach a number of milestones.

  1. Run and upload at least four events.
  2. Run at least one eight player event.
  3. Enroll at least three new players.
  4. Have at least fifteen unique players in your events overall.

If your store has not met the goals of the orientation period, has missed more than two Orientation appointments, or does not demonstrate appropriate commitment to the WPN program, your store will be denied entry into the WPN.

Exclusive WPN Programs and Leveling Up

The WPN has four levels: Gateway, Core, Advanced, and Advanced Plus. Each level has increasing requirements for number of events and player attendance, while offering increasing benefits to retailers. Advancing in level is all about bringing people into your store and running bigger, better events.

As soon as your application is processed, you will have the tools available to stores at our first level: Gateway. To gain access to additional WPN benefits like Prerelease and Friday Night Magic, you’ll need to level up to the Core level first.

WPN Benefits

Gateway Level

Core Level

Ranked Magic Tournaments

X

X

Casual Magic Events

X

X

D&D Adventurer’s League

X

X

Friday Night Magic

 

X

Prerelease

 

X

Standard Showdown

 

X

Draft Weekend

 

X

Other Exclusive Events

 

X

You’ll automatically move into the next level once you’ve accomplished all of that level’s metric milestones. Your store’s level is determined based on all the events you have reported in the last twelve months.

 

Orientation Requirement

Core

Advanced

Advanced Plus

Number of Events

4

24

48

125

Largest Event

8

12

32

50

New Players

3

6

20

50

Unique Players

15

30

100

250

Learn more about WPN benefits and levels here.

Learn More

Visit WPN.Wizards.com each Monday to Wednesday for a new article featuring the business practices of successful WPN stores.

COMMON QUESTIONS

Find answers to your questions about the WPN.

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