Start Your Prerelease Planning for Innistrad: Crimson Vow

Start Your Prerelease Planning for Innistrad: Crimson Vow

September 27, 2021 | 3 min to read

Last updated: October 11, 2021

Prerelease for Innistrad: Crimson Vow is November 12 and, like any wedding, you’ll want to plan in advance. Use all of your resources to prepare players for a vampire wedding for the ages!

Whether you’re running your events in-store or engaging with players online, Wizards EventLink has a Prerelease scheduling option for everyone.

Scheduling has opened for the Innistrad: Crimson Vow season, and the earlier you schedule your events, the longer they will be advertised on your store’s Store and Event Locator listing. Don’t wait—start planning!

The following event types will count towards your future Prerelease allocations equivalently:

In-Store – Traditional structured Prerelease tournaments as well as unstructured Player-List-Only Prereleases hosted at your store (not available in regions where in-store play is suspended).

At-Home – Provide Prerelease Packs to players for casual matches with friends outside your store.

Webcam – A structured webcam tournament hosted by your store. You sell the Prerelease Packs and organize the event online and players play each other via SpellTable Beta—the official Magic: The Gathering webcam tool.

You may review our discretionary event policies to run your Prerelease in the way that best suits your community.

Get Players Primed with Magic Companion

The Magic Companion App offers the best player experience and makes participating in events a breeze. It syncs with Wizards EventLink, automatically sending player match-ups to their phones. Players can record results, as well, streamlining your in-store event from start to finish.

Take advantage of the Magic Companion marketing assets in your Prerelease promotion to link players directly to the download page.

Keep an eye out, because next month we’ll reveal additional information regarding special Companion Play promos from Innistrad: Crimson Vow that reward players who use the Companion App for store events.

Amplify Prerelease Early Sales Product

Update for retailers in the United States and Canada: Due to unavoidable shipping and production delays, Set Boosters will not be available for the upcoming Innistrad: Crimson Vow Prerelease on November 12 in the United States and Canada. We have outlined the changes impacted by product availability in this article so you can adapt your planning.

During Prerelease you can sell full displays of boosters from your Prerelease Early Sales allocation. In most regions, this will be a split of Set and Draft Boosters. You can find the ratio of Set and Draft Boosters available to you in your final allocation email.

WPN Premium stores also have access to a limited quantity of Collector Boosters for full display sales. Commander Dueling will not be available at Prerelease for Innistrad: Crimson Vow—but you can count on this offer returning for future Prereleases.

Keep Players’ Eyes on the Prize: Set Boosters

Update for retailers in the United States and Canada:  The unavoidable shipping and production delays mentioned above will influence how United States and Canadian retailers will allocate Prerelease prizing. Please refer to this article to adapt your planning.

What most players want from Prerelease is to crack open their packs and explore the set with a Set Booster. To align with that goal, Set Boosters will continue to replace Draft Boosters for Prerelease prizing in most regions.

To ensure prize support allocations align with Prerelease Pack case quantities, Prerelease Packs come in multiples of 15.

While you're getting your Prerelease events scheduled, don't forget to schedule your Store Championship event, which kicks off in December. You can read more about this exciting new competitive play program here.

Get your community ready for matrimonial mayhem and encourage them to download the Magic Companion App to make the most of Prerelease. In the meantime, start scheduling all your events in Wizards EventLink now!

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