Why Promote Casual Play
Simple, casual play is vital to building a strong customer base.
See what top WPN stores have done to foster casual play at their stores!
Consider offering a flat prize structure for many of your events. Funtainment changed all of their events to a flat prize structure.
Take advantage of casual-friendly formats like Commander and Intro Pack Wars. Games Academy has started running Commander and Intro Pack leagues.
Be creative with your event calendar. A Muse N Games developed "Midday Magic" to appeal to their more casual players.