You Could Be Selling More Duel Decks
More and more retailers are celebrating the release of the latest Duel Decks product with a casual event that encourages players to preview and ultimately purchase the newest offering.
Atomic Comics & Games has also experienced success implementing this strategy.
When Duel Decks: Zendikar vs. Eldrazi came out, they hosted a casual Duel Decks FNM.
Caleb, owner of Atomic Comics & Games, explains that his goal was to provide an event with low barriers to entry to encourage a different segment of players to come out and play at his shop.
To achieve this, Caleb emphasized the casual nature of the event in his promotions, made the event free to enter, encouraged players to bring Duel Decks of their own to share, and even provided Duel Decks that the store owned for players that didn't have one.
On top of that, players could purchase the newly released Duel Decks: Zendikar vs. Eldrazi to play with in the event. To Caleb's delight, this was a popular option as half of their supply was sold at this event alone!
"I didn't anticipate it being as fun [and popular] as it was!"
The event was such a success, Caleb is planning another for the release of Duel Decks: Blessed vs. Cursed which comes out this Friday, February 26.
Follow Caleb's lead by hosting your own casual Duel Decks FNM event this Friday!