You Should Be Firing More Drafts
The Magic ecosystem is always in flux. Players lapse, return, migrate between formats. New decks surge and recede. If you're invested in the success of the game, you're constantly adapting and innovating to keep players sitting down and shuffling up.
Four weeks into Hour of Devastation, one things seems clear:
Now's the time to be firing drafts.
First off, reviews for the Hour of Devastation Limited environment are great. Attendance skyrocketed over Draft Weekend, and not just because of the crowd-pleasing promo. But there's another reason, beyond the quality of the set:
Drafting could help recover lapsed Standard players.
Standard is in a good place right now. There's variety. There's a low barrier to entry. One particular deck (mono-red aggro) ran away with the Pro Tour, but the metagame is expected to adjust quickly. However a player chooses to have fun playing Magic, there's a place for them in the current Standard.
All that adds up to a strong forecast for Standard's health over Hour of Devastation season. Which means that if you use drafts and Sealed events to get HOU cards into your players' hands, there's a good chance they'll play with them.
And the timing couldn't be better—Hour of Devastation season brings a lot of advantages to help you fire more drafts.
All promo items from Amonkhet and earlier can help boost attendance.
There's a new surplus promotional material policy: leftover promotional materials may be used to improve in-store play after the following Standard-legal set launches. That means all promo items—not just cards, but playmats, too—from Amonkhet and earlier can be used to boost drafts.
There are other advantages too. Such as:
September delivers one of the most anticipated Friday Night Magic promos in recent memory. Fatal Push is one of the most pivotal cards in Standard. Tap into that anticipation to fire more drafts and Sealed events at FNM.
It's the last chance to open a Masterpiece (for now). HOU represents the last chance to land a Masterpiece until further notice (the series will continue but its next appearance has not been announced). Use that to create urgency around your drafts.
Remember: You should never turn drafters away for falling short of a full pod.
A lot of stores are under the misunderstanding that drafts require eight players. Not so. Eight players is ideal but drafting with fewer is better than turning away business.
These advantages give you the leverage you need to fire more drafts. Doing that will help get more cards into your players' hands. And doing that will ultimately drive more players toward Standard.
Here's a simple way to get started:
Set a goal for the season, and use these advantages to meet them.
Hour of Devastation season runs until September 29, when Ixalan ushers in a new draft environment. Between then and now, how many drafts can you fire? Could you go a third above your average? Could you double it?
Between the quality of the set, the promo lineup, and recent policy changes, we think you can.