• The Path to WPN Premium: Merchandising

    Here are examples of great merchandising from global WPN Premium stores and why it works.
    3 min to read
  • 3 Reasons You Should Stock Van Richten's Guide to Ravenloft

    New horror-themed customizations in a fan-favorite setting make this sourcebook a must-have.
    3 min to read
  • The Path to WPN Premium Toolkit

    Everything you need to work effectively towards your WPN Premium designation.
    5 min to read
Posted on April 6, 2021 | 2 min to read

Your go-to guide for what is and is not allowed by WPN policy if in-store play is suspended in your region.

Posted on April 5, 2021 | 2 min to read

Sell Collector Boosters during Adventures in the Forgotten Realms Prerelease and get an increased Commander Deck allocation.

Posted on March 29, 2021 | 2 min to read

Breaking down the Strixhaven product mix by type of Magic player.

Posted on March 29, 2021 | 1 min to read

Strixhaven Promo Packs will arrive by the end of April in NA, the end of May in other regions.

Posted on March 29, 2021 | 4 min to read

Prep for Prerelease with promo info, cool Strixhaven resources, and must-know WPN Premium benefits.

Posted on March 25, 2021 | 10 min to read

Take a Closer Look Inside STX Prerelease Packs, Draft, Set, Theme, and Collector Boosters, Bundles, and Commander Decks.

Posted on March 25, 2021 | 6 min to read

Get your players hyped for the Mystical Archive with behind-the-scenes info.

Posted on March 25, 2021 | 1 min to read

Prep for Preorders with Strixhaven Online Storefront Assets— now in six languages!

Posted on March 22, 2021 | 5 min to read

Everything you need to know about Wizards EventLink—what it is, what it does, and how to use it.

Posted on February 3, 2020 | 2 min to read

Want to boost your Prerelease? Get more returning players? The data recommend one thing: go for Premium.

Posted on January 6, 2020 | 4 min to read

Some of 2020's best benefits land in the first few months. Apply now to get your designation in time for all the 2020 goodies.

Posted on November 25, 2019 | 4 min to read

If you're interested in Premium, these changes are the best place to start—more than half of successful applicants make at least one of them.

Posted on November 19, 2019 | 3 min to read

If not, here's how to get there—and get closer to WPN Premium while you're at it.

Posted on November 13, 2019 | 3 min to read

The "how you can get them" part probably won't surprise you.

Posted on November 13, 2019 | 2 min to read

We asked the owner of Paradox Comics-N-Cards how he measures the benefits of WPN Premium. He did not answer like we expected.

Posted on October 23, 2019 | 3 min to read

After six months of refining the WPN Premium process, we're ready to open the opportunity to more great stores.

Posted on October 17, 2019 | 3 min to read

The Premium Quality Checklist is the perfect roadmap to creating a great customer experience at your store. And we can help you complete it.

Posted on October 11, 2019 | 3 min to read

There's an extraordinary synergy between tabletop Magic and Magic Arena—and reaching WPN Premium puts you in the best position to take advantage.