Take a look at the last Masters set for a while, releasing 12/7 and available now through distribution—no scheduling required.
On the ten year anniversary of the WPN, here’s Jacob Nourigat, In-Store Play Specialist, on the its latest evolution: Magic Weekend.
You're about to run one of them, you're about to schedule the other, and they're very different events.
Get a breakdown of the most common questions about allocations from a guy who answers them for a living.
Scheduling for Ravnica Allegiance opens up next week. Find out what’s new this time around.
Due to printing issues, we have revised the North American release dates for several upcoming Dungeons & Dragons products.
Carry the latest apparel and accessories for Magic: The Gathering at your store.
Watch this short video to see what’s inside the perfect gift for any Magic fan.
Nothing else is even close, and these three numbers prove it.
Here's what you need to know about your numbers for the new core set, including an opportunity to put it in players' hands two weeks early.
Allocations will hit your inbox soon. Before they do, take a look at these changes.
The owner of Black Diamond Games shows how to reach a place where when customers think of their game, they think of your store.
Here's why and how you should respond to every single online review—good or bad.
Use this plan-o-gram to optimize the layout of your Magic product, improve the customer experience, and drive sales.
Anna Cebrian of Isle of Gamers explains why the most powerful form of marketing is also the most precarious.
These three books have made me rethink everything about my operations, my physical layout, and my social media presence.
Jim Hughes of Pat's Games on navigating the hidden market forces that compete for your players' attention.
Gary Ray of Black Diamond Games digs into the right reasons to expand, plus how he planned and financed his own expansion.
Should you compete for existing Magic players or for potential players outside the Magic ecosystem?
How we determined your AER allocation, with a real store example.
Help us fine-tune our upcoming Magic league program and get exclusive foil token cards!
It’s normal to see high attendance during Prerelease or following the Pro Tour. But what about after?
How much do you know about the newest Magic set? Find out with this short quiz.
Try some or all of these ideas to help boost sales of Betrayal at House of the Hill’s first expansion, as well as the base game.
Spoiler: it's all upside.
How 3 stores have celebrated Duel Decks with fun, casual play experiences that often outdistance expectations.
Phoenix Comics and Games has earned a reputation for their welcoming, inclusive culture—especially for women and the LGBTQ community. Here’s how they did it.
Why Conspiracy: Take the Crown is a social event in a box.
Ixalan's FNM promos are different. Here's what you need to know.
This weekend, Open House will bring thousands of new players to their first event. But it's only a success if they come back for a second.
Get a head start on your preparations with a sneak peek of your marketing kit.
Tiebreakers can lead to some sticky scenarios—they may even create the appearance of impropriety. Here's how to handle them.
HOU League just closed out—but if you're doing it right, it's a beginning, not an ending.
Ben Calica of D20 Games on booster drafts: how to measure the rewards against the costs, and how to make sure the difference is worth the effort.
Why the recent promo policy change is an opportunity to boost attendance.
One of the WPN's premier TOs on how to make your events "effortless."
Take a peek inside Lodestone Games as podcaster Maria Bartholdi gives this store the "Magic: The Amateuring" treatment.
Find out what's inside and use that knowledge to spark interest in your players.
Use these talking points to generate conversation and interest around Commander Anthology.
Learn about the new programs releasing with Amonkhet and how they can help build repeat business at your store.
Get all you need to know on how to run a Magic League at your store.
Thanks in large part to the strength of its player community
What you need to know to start marketing Aether Revolt!
Peek inside Cartorium and learn how store owner Maxime Therrien grew his event offerings from the ground up.