This Black Friday, move more boxes with these special Buy-a-Box packs, loaded with rares, foils, and exclusive alternate-art transform land from Ixalan.
The latest Masters set launches November 17. Here's what you need to know.
Magicsur Chile's Daniel Ortiz on how they've built one of South America's most successful WPN stores around the idea of gaming as a weekly ritual.
Scheduling for Rivals of Ixalan is open and Prerelease allocations are on their way. Here's what you need to know.
Get a sneak peek at some of the promo cards coming with Rivals of Ixalan, plus everything else you need to know.
Between Dino-Sized Weekend and the New Year, any player that joins six drafts gets a pair of Standard Showdown booster packs.
Find out what players will want to know and how you can use that info to help boost sales.
A pair of one-off mid-season events are about to fire. Here's what you need to know.
Keep your league effortless and efficient with these ideas.
Here's the hidden disadvantage that could sabotage your Magic tutorials—and how you can to avoid it.
These essentials help ensure a great event experience. How many boxes can you check for Game Day?
John Coviello's been running Magic leagues for 23 years. Find out how he makes them work for his store and his players.
Standard Showdown is just a week away! Make sure you're familiar with these essentials.
HOU scheduling is open! Let's clear up a few common misconceptions.
The results from Amonkhet Open House and Prerelease are in. See how your events compare!
Why Amonkhet is a four-month-long opportunity to cultivate loyalty.
The Dragon's Jenn Haines on how to guarantee your store is welcoming to women.
Michael Bahr of Desert Sky Games weighs in on how to guarantee your organized play model serves your business.
Don't limit yourself to the usual venues—where there are people, there are customers (by former Adv+ store owner DeQuan Watson)
Need an event calendar or a website to help promote your upcoming events? These tools have you covered.
Customers earned through refer-a-friend initiatives are more loyal, cheaper to acquire, and 16% more valuable on average. Here's why.
How Cape Fear Games produced this high-quality video commercial for their store.
If you've never used #2, life is about to get easier.
Dave Tellier of Wizard's Tower explains how to draw new customers using the very best resource you have: your existing customers.
It’s normal to see high attendance during Prerelease or following the Pro Tour. But what about after?
How much do you know about the newest Magic set? Find out with this short quiz.
Try some or all of these ideas to help boost sales of Betrayal at House of the Hill’s first expansion, as well as the base game.
Spoiler: it's all upside.
How 3 stores have celebrated Duel Decks with fun, casual play experiences that often outdistance expectations.
Phoenix Comics and Games has earned a reputation for their welcoming, inclusive culture—especially for women and the LGBTQ community. Here’s how they did it.
Why Conspiracy: Take the Crown is a social event in a box.
Rules, activities, and other important information you'll need to know for your Launch event.
How Crazy Squirrel Games created a feedback loop that's guiding their future.
This fundamental marketing concept has helped Galactus lead the Italian Magic scene for 20 years.
Get ideas from this spectacular store in Spain that has doubled its business in just a couple of years.
Veteran store owner Ryan Seymore of Comic Town shares the principles that drive the success of his Friday Night Magic events . . . and beyond.
These 4 retailers will receive a set piece from Kaladesh!
How one retailer used organized leagues to bring new life to his Commander scene, and what he's planning for Commander (2016).
My first store is thriving beyond my wildest expectations. My second closed last month. What did I do right and where did I go wrong?
Take a guided tour of Phil Chalker’s new store, and see the design choices he attributes to a big uptick in sales.
What you need to know to start marketing Aether Revolt!
Peek inside Cartorium and learn how store owner Maxime Therrien grew his event offerings from the ground up.
How Zulu's Board Game Café created a unique identity to stand out from the competition.
Get a behind-the-scenes look at the creation of the Kaladesh thopters and airships.
Missed our Q&A livestream? We discussed Conspiracy: Take the Crown with Shawn Main, head designer for Conspiracy. Watch the replay here! Then join us next time on Wed., Sept. 7 at noon on Facebook!
We chatted with several retailers about what they do to make their business thrive. Here's what they had to say.
Missed our Q&A livestream? We discussed D&D's Storm King's Thunder and the resources available on our marketing materials page. Watch the replay here!
Check out what marketing tactics work for other WPN retailers.