Promo packs are not tied to specific events or programs and can be rewarded at any event. We recommend saving promo packs for your programmed events in this way:
Draft Weekend—15% Friday Night Magic—30% ~3% per week
New Player Events and Prizes—10% (Bring-a-Friend Reward)
If you run Magic events above and beyond those listed here, feel free to support those events with promo packs and adjust these percentages accordingly.
Premium, all-foil promo packs are suggested for 1st place prizes in tournaments as well as for events that cater to players that want to show off their decks, like Commander.
Also keep in mind that the quantity you receive is dependent on Tickets and Engaged Players. We also suggest supporting the events that are driving your business. However, ultimately you may use them at any Magic event.