Mar 31, 2021 — Strixhaven: School of Mages, Marketing Materials

New! Strixhaven: School of Mages Marketing Materials Available Now

Prep for Prerelease with promo info, cool Strixhaven resources, and must-know WPN Premium benefits.

Mar 31, 2021 — Strixhaven: School of Mages, Marketing Materials

New! Strixhaven: School of Mages Marketing Materials Available Now

Prep for Prerelease with promo info, cool Strixhaven resources, and must-know WPN Premium benefits.

Strixhaven Prerelease is almost here! It's time to start amplifying the whole range of Strixhaven products.


Strixhaven has new downloadable goodies to help you show off this awesome new set. In addition to product shots, set symbols, social media assets, and web banners, we now have:

Plus, physical marketing assets (like the promotional poster and Buy-a-Box Promos) are scheduled to begin arriving April 9.

Due to production issues, Strixhaven: School of Mages Promo Packs are delayed.

Here's when you can expect your promo packs to arrive:

  • North America: by the end of April

  • All Other Regions: by the end of May

This delay does not affect Buy-a-Box Promos—these cards will still arrive as planned April 9–April 13.

And finally, if you're WPN Premium, Secret Lair drops are on their way April 16–20.

Let's dig into the details.

Strixhaven Online Storefront Assets in English, French, German, Portuguese, Spanish, and Japanese

Online Storefront Assets are a quick and simple way to prep your online storefront for preorders.

With just one download, you'll have a .zip file that includes the following for the Bundle, Draft Booster, Set Booster, Collector Booster, and Commander Decks:

  • Product shots from multiple angles—the same product shots you're used to from our Marketing Materials page, all in one convenient package

  • A Word document of key selling points and contents

Strixhaven Mystical Archive Breakdown

Fans are excited to get their hands on the Mystical Archive cards and their Japanese alt-art variants. Show them where to find them with this Mystical Archive Breakdown graphic.

Strixhaven Campus Map

Build hype for Strixhaven’s colleges by giving your fans a tour of the campus with this campus map. Find out who's attending which college and start building on that friendly school rivalry!

Strixhaven Marketing Kit: Posters (Outside NA) and Buy-a-Box Promos (NA) Begin Arriving April 9

For Strixhaven, all WPN members will receive this exclusive poster.

The poster measures 18" x 24"—North American stores should have already received their poster, and global retailers should expect theirs to begin arriving April 9.

The Buy-a-Box Promo is also scheduled to begin arriving April 9 for North American WPN members.

Due to production issues, Strixhaven: School of Mages Promo Packs are delayed.

Here's when you can expect your promo packs to arrive:

  • North America: by the end of April

  • All Other Regions: by the end of May

This delay does not affect Buy-a-Box Promos—these cards will still arrive as planned April 9–April 13.

Strixhaven WPN Premium Marketing Kit: Intro Kit and Secret Lairs arriving April 16–20

If you're new to WPN Premium, expect your Magic: The Gathering LED sign, Premium plaque, and event calendar (available while supplies last) to arrive April 16–20.

All WPN Premium members will receive a copy of select Secret Lair Drops.

  • Party Hard, Shred Harder

  • Artist Series: Seb McKinnon

  • A Box of Rocks

  • We Hope You Like Squirrels

  • Showcase: Kaldheim—Part 1

  • Showcase Kaldheim—Part 2

  • Valentine's Day 2021

  • Faerie, Faerie, Faerie Rad

Plus, WPN Premium stores that turned in correct, on-time sales data for December, January, and February earn double the Secret Lair drops. Want to double your Secret Lair drops? Here's what to do.

  • Reach WPN Premium before June 7.

  • Turn in your correct sales data on time (by the 7th of each month) every month after you reach WPN Premium.

That's it! If you turn in on-time, accurate data each month for the quarter, you'll get double that quarter's Secret Lair drops.

It's ongoing, too—keep sending in your data once you reach WPN Premium and you'll keep seeing twice as much Secret Lair!

Reminder to all WPN Members: The next set of Secret Lair drops will be shipping in June. The average path to Premium takes about two and a half months, so if you're considering WPN Premium, start your application now and snag those Secret Lair drops!

Strixhaven Prerelease starts in just three weeks—download the Strixhaven marketing materials now.

Marketing Materials

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WPN Marketing Materials Policy

Before you download and use the official marketing assets on this page, please review the Wizards Play Network Marketing Materials Policy.

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