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    We’re asking all store owners to review and agree to the WPN T&Cs, WPN Code of Conduct, and WPN Privacy Policy by March 27, 2017.
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Posted on February 20, 2017 | 1 min to read

Customers earned through refer-a-friend initiatives are more loyal, cheaper to acquire, and 16% more valuable on average. Here's why.

Posted on February 15, 2017 | 1 min to read

We’re asking all store owners to review and agree to the WPN T&Cs, WPN Code of Conduct, and WPN Privacy Policy by March 27, 2017.

Posted on February 13, 2017 | 3 min to read

How we determined your AKH allocation, with a real store example.

Posted on February 13, 2017 | 1 min to read

Find out about four new programs launching with Amonkhet and schedule them today!

Posted on February 9, 2017 | 1 min to read

We are sunsetting in-store Grand Prix Trial events, effective June 2017, and bringing back Nationals in September 2017.

Posted on February 8, 2017 | 1 min to read

Advanced Plus Stores may run as many as three GPTs for Grand Prix Las Vegas.

Posted on February 7, 2017 | 1 min to read

Thanks in large part to the strength of its player community

Posted on February 6, 2017 | 2 min to read

Get the basics on Game Day, including Geek Retreat-Glasgow's tip for how to position it to your players!

Posted on February 1, 2017 | 2 min to read

Check out how these WPN members brought the innovative spirit of Kaladesh to life in their stores.

Posted on February 6, 2017 | 2 min to read

Get the basics on Game Day, including Geek Retreat-Glasgow's tip for how to position it to your players!

Posted on January 25, 2017 | 2 min to read

Find out how to receive posters and special land promo cards for you and your players.

Posted on January 18, 2017 | 1 min to read

Help drive more new and casual players into your store by trying out our in-store Magic league program!

Posted on January 18, 2017 | 1 min to read

The store with the highest rating may be featured in an article on the official Magic website!

Posted on January 16, 2017 | 2 min to read

Robert Riley of Guardian Games shares what makes his Launch Weekend events so successful.

Posted on January 10, 2017 | 1 min to read

Get featured in front of a worldwide Magic audience and share your store with the world!

Posted on December 13, 2016 | 1 min to read

Take a guided tour of some gorgeous promotional materials for social media, ecommerce, and more.

Posted on December 12, 2016 | 1 min to read

Keep your players in store and engaged between FNM and your midnight Prerelease with one of these ideas.

Posted on December 5, 2016 | 1 min to read

What you need to know to start marketing Aether Revolt!

Posted on January 25, 2017 | 2 min to read

Get ideas for running a great league this season from other WPN members.

Posted on January 24, 2017 | 2 min to read

Here are some of our favorite tips from retailers on how they make Friday Night Magic successful.

Posted on January 18, 2017 | 2 min to read

Promote Magic League in your store using the same 5 principles that's helped drive Japan's league success since 2014.

Posted on January 3, 2017 | 2 min to read

Get tips on running Open Dueling at Prerelease from Nathanial Petersen, owner of Advanced Plus level Backstage Hobbies & Games.

Posted on December 20, 2016 | 2 min to read

Get ideas for your events next year from this year’s most popular articles on Prerelease.

Posted on December 19, 2016 | 2 min to read

These WPN stores hosted amazing Prereleases this past year. Get inspiration from their efforts for your events next year!

Posted on November 23, 2016 | 2 min to read

How El Pony Jugador reached Advanced Plus in a town with less than 10k inhabitants

Posted on November 21, 2016 | 2 min to read

Get last-minute tips and promotion ideas, including how your players can send in their decklists for a chance to be featured on the Magic site!

Posted on October 24, 2016 | 2 min to read

How one retailer used organized leagues to bring new life to his Commander scene, and what he's planning for Commander (2016).

Posted on February 20, 2017 | 1 min to read

Customers earned through refer-a-friend initiatives are more loyal, cheaper to acquire, and 16% more valuable on average. Here's why.

Posted on January 31, 2017 | 2 min to read

How Cape Fear Games produced this high-quality video commercial for their store.

Posted on January 30, 2017 | 2 min to read

If you've never used #2, life is about to get easier.

Posted on December 14, 2016 | 3 min to read

Dave Tellier of Wizard's Tower explains how to draw new customers using the very best resource you have: your existing customers.

Posted on November 22, 2016 | 1 min to read

In late 2015, Wizards commissioned a focus group for insight into what players "need" in a game store. It turned out we learned most of it in high school.

Posted on November 22, 2016 | 1 min to read

Michael Yichao speaks to players about what they look for in a good game store, plus a behind-the-scenes chat about Magic League and Standard Showdown.

Posted on November 21, 2016 | 1 min to read

. . . to Jennifer Haines of The Dragon, and how that mandate could impact all stores.

Posted on November 14, 2016 | 2 min to read

How Good Times Games leverages the holidays to add value for devoted regulars and casual shoppers alike.

Posted on November 8, 2016 | 2 min to read

Michael Bahr, owner of Desert Sky Games and Comics, shares his tips.

Posted on January 9, 2017 | 2 min to read

Prerelease is this weekend! Here are five things you'll need to be ready.

Posted on December 21, 2016 | 2 min to read

Many WER users are seeing player names go missing. These troubleshooting steps may help.

Posted on November 15, 2016 | 1 min to read

Get 3 Ws (what, why, and who) to help promote and sell this limited product!

Posted on November 10, 2016 | 1 min to read

Preorders have begun for a modest second run of Eternal Masters. Here's what you need to know.

Posted on November 7, 2016 | 2 min to read

The latest Commander collection could alter the format forever. Here's what you need to know.

Posted on October 19, 2016 | 1 min to read

Standard rotation will change to once yearly, effective immediately.

Posted on October 17, 2016 | 2 min to read

How we determined your AER allocation, with a real store example.

Posted on October 7, 2016 | 1 min to read

Help us fine-tune our upcoming Magic league program and get exclusive foil token cards!

Posted on September 27, 2016 | 1 min to read

It’s normal to see high attendance during Prerelease or following the Pro Tour. But what about after?

Posted on December 21, 2016 | 2 min to read

This year we’ve been thrilled to feature stories written by YOU, our WPN members. Here are 5 of our favorites.

Posted on December 7, 2016 | 2 min to read

How Crazy Squirrel Games created a feedback loop that's guiding their future.

Posted on December 6, 2016 | 2 min to read

This fundamental marketing concept has helped Galactus lead the Italian Magic scene for 20 years.

Posted on November 30, 2016 | 3 min to read

Get ideas from this spectacular store in Spain that has doubled its business in just a couple of years.

Posted on November 28, 2016 | 3 min to read

Veteran store owner Ryan Seymore of Comic Town shares the principles that drive the success of his Friday Night Magic events . . . and beyond.

Posted on October 31, 2016 | 1 min to read

These 4 retailers will receive a set piece from Kaladesh!

Posted on October 24, 2016 | 2 min to read

How one retailer used organized leagues to bring new life to his Commander scene, and what he's planning for Commander (2016).

Posted on October 19, 2016 | 4 min to read

My first store is thriving beyond my wildest expectations. My second closed last month. What did I do right and where did I go wrong?

Posted on October 12, 2016 | 5 min to read

Take a guided tour of Phil Chalker’s new store, and see the design choices he attributes to a big uptick in sales.

Posted on February 7, 2017 | 1 min to read

Thanks in large part to the strength of its player community

Posted on December 5, 2016 | 1 min to read

What you need to know to start marketing Aether Revolt!

Posted on November 29, 2016 | 1 min to read

Peek inside Cartorium and learn how store owner Maxime Therrien grew his event offerings from the ground up.

Posted on November 16, 2016 | 1 min to read

How Zulu's Board Game Café created a unique identity to stand out from the competition.

Posted on October 12, 2016 | 1 min to read

Get a behind-the-scenes look at the creation of the Kaladesh thopters and airships.

Posted on August 24, 2016 | 1 min to read

Missed our Q&A livestream? We discussed Conspiracy: Take the Crown with Shawn Main, head designer for Conspiracy. Watch the replay here! Then join us next time on Wed., Sept. 7 at noon on Facebook! 

Posted on August 10, 2016 | 1 min to read

We chatted with several retailers about what they do to make their business thrive. Here's what they had to say.

Posted on August 10, 2016 | 1 min to read

Missed our Q&A livestream? We discussed D&D's Storm King's Thunder and the resources available on our marketing materials page. Watch the replay here!

Posted on June 16, 2016 | 1 min to read

Check out what marketing tactics work for other WPN retailers.