• Anna Cebrian: Why Word Of Mouth Is Not Enough

    Anna Cebrian of Isle of Gamers explains why the most powerful form of marketing is also the most precarious.
    2 min to read
    READ MORE
Posted on September 5, 2017 | 1 min to read

Watch this short video walkthrough and assemble your wall displays with ease.

Posted on September 5, 2017 | 2 min to read

Join our Extra Life sub-team and your store could get recognized on Magic’s Twitch channel! 

Posted on September 1, 2017 | 2 min to read

With the release of Ixalan, we are sending an additional promo item to help drive booster box sales.

Posted on September 1, 2017 | 5 min to read

Get a head start on your preparations with a sneak peek of your marketing kit.

Posted on August 30, 2017 | 2 min to read

Anna Cebrian of Isle of Gamers explains why the most powerful form of marketing is also the most precarious.

Posted on August 30, 2017 | 2 min to read

Trackables are en route to participants in our Geocaching promotion now. Here's what you need to know.

Posted on August 28, 2017 | 2 min to read

Tiebreakers can lead to some sticky scenarios—they may even create the appearance of impropriety. Here's how to handle them.

Posted on August 28, 2017 | 1 min to read

Wizards of the Coast has announced an update to the Banned and Restricted list for Magic: The Gathering.

Posted on August 23, 2017 | 3 min to read

These three books have made me rethink everything about my operations, my physical layout, and my social media presence.

Posted on May 15, 2017 | 1 min to read

These essentials help ensure a great event experience. How many boxes can you check for Game Day?

Posted on May 8, 2017 | 3 min to read

John Coviello's been running Magic leagues for 23 years. Find out how he makes them work for his store and his players.

Posted on May 2, 2017 | 2 min to read

Standard Showdown is just a week away! Make sure you're familiar with these essentials.

Posted on May 1, 2017 | 2 min to read

HOU scheduling is open! Let's clear up a few common misconceptions.

Posted on April 26, 2017 | 4 min to read

The results from Amonkhet Open House and Prerelease are in. See how your events compare!

Posted on April 18, 2017 | 3 min to read

Why Amonkhet is a four-month-long opportunity to cultivate loyalty.

Posted on April 12, 2017 | 1 min to read

How to leverage your WPN privileges to take players from new to engaged and beyond.

Posted on April 11, 2017 | 2 min to read

Set your Prerelease up to succeed in the moments just before it starts.

Posted on April 10, 2017 | 3 min to read

Try these tips to run the event and help keep new players coming back!

Posted on April 3, 2017 | 2 min to read

Need an event calendar or a website to help promote your upcoming events? These tools have you covered.

Posted on February 20, 2017 | 1 min to read

Customers earned through refer-a-friend initiatives are more loyal, cheaper to acquire, and 16% more valuable on average. Here's why.

Posted on January 31, 2017 | 2 min to read

How Cape Fear Games produced this high-quality video commercial for their store.

Posted on January 30, 2017 | 2 min to read

If you've never used #2, life is about to get easier.

Posted on December 14, 2016 | 3 min to read

Dave Tellier of Wizard's Tower explains how to draw new customers using the very best resource you have: your existing customers.

Posted on November 22, 2016 | 1 min to read

In late 2015, Wizards commissioned a focus group for insight into what players "need" in a game store. It turned out we learned most of it in high school.

Posted on November 22, 2016 | 1 min to read

Michael Yichao speaks to players about what they look for in a good game store, plus a behind-the-scenes chat about Magic League and Standard Showdown.

Posted on November 21, 2016 | 1 min to read

. . . to Jennifer Haines of The Dragon, and how that mandate could impact all stores.

Posted on November 14, 2016 | 2 min to read

How Good Times Games leverages the holidays to add value for devoted regulars and casual shoppers alike.

Posted on September 27, 2016 | 2 min to read

It’s normal to see high attendance during Prerelease or following the Pro Tour. But what about after?

Posted on September 26, 2016 | 1 min to read

How much do you know about the newest Magic set? Find out with this short quiz.

Posted on September 19, 2016 | 2 min to read

Try some or all of these ideas to help boost sales of Betrayal at House of the Hill’s first expansion, as well as the base game. 

Posted on September 13, 2016 | 2 min to read

Spoiler: it's all upside.

Posted on August 29, 2016 | 1 min to read

How 3 stores have celebrated Duel Decks with fun, casual play experiences that often outdistance expectations.

Posted on August 23, 2016 | 3 min to read

Phoenix Comics and Games has earned a reputation for their welcoming, inclusive culture—especially for women and the LGBTQ community. Here’s how they did it.

Posted on August 17, 2016 | 2 min to read

Why Conspiracy: Take the Crown is a social event in a box.

Posted on August 16, 2016 | 4 min to read

Rules, activities, and other important information you'll need to know for your Launch event.

Posted on August 15, 2016 | 2 min to read

Every copy is an opportunity to grow your store. Here's why.

Posted on December 7, 2016 | 2 min to read

How Crazy Squirrel Games created a feedback loop that's guiding their future.

Posted on December 6, 2016 | 2 min to read

This fundamental marketing concept has helped Galactus lead the Italian Magic scene for 20 years.

Posted on November 30, 2016 | 3 min to read

Get ideas from this spectacular store in Spain that has doubled its business in just a couple of years.

Posted on November 28, 2016 | 3 min to read

Veteran store owner Ryan Seymore of Comic Town shares the principles that drive the success of his Friday Night Magic events . . . and beyond.

Posted on October 31, 2016 | 1 min to read

These 4 retailers will receive a set piece from Kaladesh!

Posted on October 24, 2016 | 2 min to read

How one retailer used organized leagues to bring new life to his Commander scene, and what he's planning for Commander (2016).

Posted on October 19, 2016 | 4 min to read

My first store is thriving beyond my wildest expectations. My second closed last month. What did I do right and where did I go wrong?

Posted on October 12, 2016 | 5 min to read

Take a guided tour of Phil Chalker’s new store, and see the design choices he attributes to a big uptick in sales.

Posted on October 11, 2016 | 3 min to read

Without a huge investment in space or materials

Posted on October 12, 2016 | 1 min to read

Get a behind-the-scenes look at the creation of the Kaladesh thopters and airships.

Posted on August 24, 2016 | 1 min to read

Missed our Q&A livestream? We discussed Conspiracy: Take the Crown with Shawn Main, head designer for Conspiracy. Watch the replay here! Then join us next time on Wed., Sept. 7 at noon on Facebook! 

Posted on August 10, 2016 | 1 min to read

We chatted with several retailers about what they do to make their business thrive. Here's what they had to say.

Posted on August 10, 2016 | 1 min to read

Missed our Q&A livestream? We discussed D&D's Storm King's Thunder and the resources available on our marketing materials page. Watch the replay here!

Posted on June 16, 2016 | 1 min to read

Check out what marketing tactics work for other WPN retailers. 

Posted on March 21, 2016 | 1 min to read

Here's how to set up the thematic materials found in your immersion kits.

Posted on December 7, 2015 | 1 min to read

See why and how top WPN stores foster casual play at their stores!

Posted on November 23, 2015 | 1 min to read

Find out how your store can stand out from the competition in this short video!

Posted on November 11, 2015 | 1 min to read

Watch this short video and find out how successful WPN stores keep customers coming back!