Watch this short video walkthrough and assemble your wall displays with ease.
Join our Extra Life sub-team and your store could get recognized on Magic’s Twitch channel!
With the release of Ixalan, we are sending an additional promo item to help drive booster box sales.
Get a head start on your preparations with a sneak peek of your marketing kit.
Anna Cebrian of Isle of Gamers explains why the most powerful form of marketing is also the most precarious.
Trackables are en route to participants in our Geocaching promotion now. Here's what you need to know.
Tiebreakers can lead to some sticky scenarios—they may even create the appearance of impropriety. Here's how to handle them.
Wizards of the Coast has announced an update to the Banned and Restricted list for Magic: The Gathering.
These essentials help ensure a great event experience. How many boxes can you check for Game Day?
John Coviello's been running Magic leagues for 23 years. Find out how he makes them work for his store and his players.
Standard Showdown is just a week away! Make sure you're familiar with these essentials.
HOU scheduling is open! Let's clear up a few common misconceptions.
The results from Amonkhet Open House and Prerelease are in. See how your events compare!
Why Amonkhet is a four-month-long opportunity to cultivate loyalty.
How to leverage your WPN privileges to take players from new to engaged and beyond.
Set your Prerelease up to succeed in the moments just before it starts.
Need an event calendar or a website to help promote your upcoming events? These tools have you covered.
Customers earned through refer-a-friend initiatives are more loyal, cheaper to acquire, and 16% more valuable on average. Here's why.
How Cape Fear Games produced this high-quality video commercial for their store.
If you've never used #2, life is about to get easier.
Dave Tellier of Wizard's Tower explains how to draw new customers using the very best resource you have: your existing customers.
In late 2015, Wizards commissioned a focus group for insight into what players "need" in a game store. It turned out we learned most of it in high school.
Michael Yichao speaks to players about what they look for in a good game store, plus a behind-the-scenes chat about Magic League and Standard Showdown.
. . . to Jennifer Haines of The Dragon, and how that mandate could impact all stores.
It’s normal to see high attendance during Prerelease or following the Pro Tour. But what about after?
How much do you know about the newest Magic set? Find out with this short quiz.
Try some or all of these ideas to help boost sales of Betrayal at House of the Hill’s first expansion, as well as the base game.
Spoiler: it's all upside.
How 3 stores have celebrated Duel Decks with fun, casual play experiences that often outdistance expectations.
Phoenix Comics and Games has earned a reputation for their welcoming, inclusive culture—especially for women and the LGBTQ community. Here’s how they did it.
Why Conspiracy: Take the Crown is a social event in a box.
Rules, activities, and other important information you'll need to know for your Launch event.
How Crazy Squirrel Games created a feedback loop that's guiding their future.
This fundamental marketing concept has helped Galactus lead the Italian Magic scene for 20 years.
Get ideas from this spectacular store in Spain that has doubled its business in just a couple of years.
Veteran store owner Ryan Seymore of Comic Town shares the principles that drive the success of his Friday Night Magic events . . . and beyond.
These 4 retailers will receive a set piece from Kaladesh!
How one retailer used organized leagues to bring new life to his Commander scene, and what he's planning for Commander (2016).
My first store is thriving beyond my wildest expectations. My second closed last month. What did I do right and where did I go wrong?
Take a guided tour of Phil Chalker’s new store, and see the design choices he attributes to a big uptick in sales.
Get a behind-the-scenes look at the creation of the Kaladesh thopters and airships.
Missed our Q&A livestream? We discussed Conspiracy: Take the Crown with Shawn Main, head designer for Conspiracy. Watch the replay here! Then join us next time on Wed., Sept. 7 at noon on Facebook!
We chatted with several retailers about what they do to make their business thrive. Here's what they had to say.
Missed our Q&A livestream? We discussed D&D's Storm King's Thunder and the resources available on our marketing materials page. Watch the replay here!
Check out what marketing tactics work for other WPN retailers.
Here's how to set up the thematic materials found in your immersion kits.
See why and how top WPN stores foster casual play at their stores!
Find out how your store can stand out from the competition in this short video!