Marketing and Play Materials

• Set poster 18" x 24" (excluding North America)
• Tri-fold table signage 5" x 7"
• Merchandising header card 20" x 6"
• Shelf talker 8" x 3"
• Countertop standee 12" x 18" (WPN Premium only)
• Commander Party Mystery Pizza cards
• Magic Presents: It's Turtle Time! emblem cards
• Arriving separately in North America only: Turtle Team-Up demo copy

Promo Cards

• Standard Showdown: Lightning Bolt
• Commander: Courier of Comestibles
• Magic Presents: It's Turtle Time!: Spicy Oatmeal Pizza

Digital Marketing Assets

• Key art poster 24" x 36"
• Set symbols and logos
• Product shots
• Product family shot displaying all SKUs
• Key art social media assets
• Event social media assets
• Oversized art and banners
• Commander Party play aid and faction cards, including localized versions

Marketing and Play Materials

Set Poster

WPN stores in all regions except North America will receive the Magic: The Gathering | Teenage Mutant Ninja Turtles set poster in their marketing kit as usual.

Stores in the North America region will have their set posters delivered separately in early February (this shipment will also include the Magic: The Gathering | Marvel Super Heroes set poster; stores in other regions will receive this poster in their marketing kit as usual).

Tri-fold Table Signage

Stores will receive four of these. Display them at key locations in your store, such as your point-of-sale area and on tables in your play space to aid players and promote products.

Merchandising Headers and Shelf Talkers

Use the merchandising headers to clearly identify the section by placing it above product on wall units or shelving, or in a sign holder on tables or countertops.

Complement this with the shelf talkers on each product shelf to guide shoppers directly to the items they are looking for. Both pieces match the in-store poster to create consistent, easily recognizable navigation through the store.

Countertop Standee

Place the countertop standee at your point of sale, such as on the counter or a shelf just behind it, to keep the set visible to shoppers as they check out. Its compact 12-inch footprint and rounded top are designed to preserve counter space and sightlines while drawing attention to the set.

Consider displaying past countertop standees together on a dedicated shelf, in your play space, or in a front-window display to continue promoting available sets.

Commander Party Mystery Pizza Cards

Commander Party is a narrative-driven Commander event held twice each season, featuring themed materials that give players a fresh, flavorful way to enjoy the format they love.

During this event, players receive a Mystery Pizza card at the beginning of their end step if they don't already control one. Pizza is an Equipment that also counts as a Food token. Players can eat the Pizza for life gain or equip it to a creature. When a player successfully deals combat damage to an opponent with a creature carrying Pizza, they "deliver" it, flipping over their Pizza card and receiving the indicated in-game benefit. 

Magic Presents: It's Turtle Time! Emblem Cards

Stores receive special emblem cards in the marketing kit to use in the Magic Presents: It's Turtle Time! Event. Each player begins with an emblem that provides bonuses to Mutant, Ninja, and Turtle creature types, setting the tone for this fun, thematic twist on Pick Two Draft.

North America Stores: Turtle Team-Up Demo Copy

WPN stores in North America will receive a demo copy of Turtle Team-Up to support Magic Academy: Learn to Play events. This demo product is intended for in-store teaching and onboarding new players while exciting them about the new set.

The Turtle Team-Up demo copy will arrive in a separate shipment and will not be included in your standard marketing kit, but we are noting it here so you have a complete view of all materials provided for the season.

Digital Marketing Assets

Access a library of high-quality downloadable digital marketing assets (DMAs) on the Marketing Materials page, including product photos, logos, social graphics, signage, and event materials to support your in-store and online promotion.

Many social media DMAs include space to add your store details, event dates, and other key information, making it easy to create branded, shareable content.

Localized assets are also available based on your selected region—you can set your location using the menu at the top of the page.

Power up your store's Magic: The Gathering | Teenage Mutant Ninja Turtles season by ordering customized marketing materials through the WPN Marketing Portal, now available to WPN stores in North America and EMEA.

The portal offers print-on-demand options, like posters, window banners, sidewalk signs, and tension-fabric displays that you can personalize with your store name, event dates, and key promotional details. WPN Premium stores also receive a seasonal promotional marketing credit that can be applied directly at checkout.

Plan and Schedule Your Events Now

Make sure your Magic: The Gathering | Teenage Mutant Ninja Turtles events have been scheduled so players can find them in the Store & Event Locator. Check the Dates & Details article for event details and essential dates so you don't miss a beat this season.

To give your season extra toppings, tap into the WPN Marketing Portal in North America and EMEA where you can create and order custom marketing materials like posters, banners, sidewalk signs, tension-fabric displays. WPN Premium stores also score a seasonal marketing credit to put toward their order.