Mar 17, 2020 — Ikoria: Lair of Behemoths

All the Dates You Need for Ikoria: Lair of Behemoths

Allocation lock, new product releases, promo pack delivery, and more. These are the dates to put on your calendar for Ikoria.

Mar 17, 2020 — Ikoria: Lair of Behemoths

All the Dates You Need for Ikoria: Lair of Behemoths

Allocation lock, new product releases, promo pack delivery, and more. These are the dates to put on your calendar for Ikoria.

Ikoria: Lair of the Behemoths is coming April 24! On this rugged plane of powerful monsters, it’s eat or be eaten.

Scheduling is now open for all events in the Ikoria season, including Commander Nights, the new weekly Commander program. Read more about the new event here.

Now, on to all the dates you need.

Ikoria: Lair of Behemoths Key Dates

Arrow
January 27
Scheduling Window Opens
January 30
Initial Allocation Email
February 14
Preferred Distributor Locked
Prerelease Allocation Locked
February 17
Final Allocation Email
February 29
Unsanctioned Release
March 13
Mystery Booster Release
Ikoria Premium Benefits Cutoff
March 23
Marketing Kit Delivery (North America and Latin America)
March 27
Digital Marketing Assets Wave 2: Product Shots, Web & Social Media Assets, Posters

April 2
Previews Begin

April 3
Challenger Decks Release
April 10–14
Promo Pack and Buy-a-Box Delivery (including tracking info for North America)
Marketing Kit Delivery (Europe, APAC, and Japan)
April 17-19
Prerelease
April 24
Release
April 25–26
Draft Weekend
April 27
Commander Nights Begins
May 2–3
Open House
June 26–28
Core Set 2021 Prerelease

Season Length: 10 Weeks

Ikoria season runs from April 24 to July 2.

Be sure to allocate your promo packs for the whole season. Here are our suggestions for how to allocate your promo packs.

New Player Acquisition: 10% (Bring a Friend Reward)

FNM: 30% (~3% per week)

Draft Weekend: 10%

Commander Nights: 25%

Other Events: 25%

If you’re looking for tips for rationing your Promo Packs, use the tool below. (Please note that the tool omits Magic Weekend: Pioneer. If you're using the tool to help plan for Theros Beyond Death, our recommendation is to use 20% of your packs for Magic Weekend.)

Ikoria Events are Live in WER Now

Starting today, you can schedule your events in Wizards Event Reporter. If you want full visibility for your events and to benefit most from Wizards' marketing, the earlier the better.

Log into WER and schedule all your events for Ikoria: Lair of Behemoths, from Prerelease to Commander Nights!

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