2024.09.16 — Dungeons & Dragons

Receive Additional Marketing Materials for the 2024 Dungeon Master's Guide

Schedule the next D&D 50th Anniversary Play Series event and pre-order copies of the 2024 Dungeon Master's Guide with your distributor to earn promotional dice and hanging banners.

2024.09.16 — Dungeons & Dragons

Receive Additional Marketing Materials for the 2024 Dungeon Master's Guide

Schedule the next D&D 50th Anniversary Play Series event and pre-order copies of the 2024 Dungeon Master's Guide with your distributor to earn promotional dice and hanging banners.

The 2024 Dungeon Master's Guide provides all the inspiration and guidance your players need to create and run thrilling adventures for the fifth edition Dungeons & Dragons game. From world-building advice to ready-to-use maps and handouts, this refreshed and reorganized book makes learning and taking on the role of Dungeon Master easier than ever before.

With the release of the 2024 Dungeon Master's Guide on the horizon—releasing October 29 as a part of Local Game Store Early Access and November 12 everywhere else—we have some key reminders to share to secure additional promotional items and marketing support for this epic release.

Schedule the Play Series Event by September 23 to Secure Additional 50th Anniversary Dice

WPN stores in North America who schedule their D&D 50th Anniversary Play Series Event – 2024 Dungeon Master's Guide on or before September 23, 2024 will receive an additional 20 of the 50th Anniversary D&D dice. You may use these dice to reward participation of provide one as a gift-with-purchase for the 2024 core rulebooks.

As of this article's publishing, you have less than a week before this scheduling deadline. Schedule your event now to ensure your store receives additional dice!

Photo of a black d20 with gold flecks and numbering.


This Play Series event will feature free claimable adventures on D&D Beyond, using pre-made characters and featuring content from the new core rulebooks. The 2024 Player's Handbook event had players questing to save Uni the unicorn's stolen horn.

You may schedule as many events as you like during the event window of October 29 – November 25. We recommend scheduling at least one event on the key weekend of October 29 – November 3. This coincides with the Local Game Store Early Access for North American WPN stores, providing you the opportunity to get the party started right away.

These key weekends were selected with our overall event schedule in mind; you might consider these weekends good starting points for new and interested players to join in if you're running multiple D&D 50th Anniversary Play Series events or use them as launch parties to celebrate each book release in style. In the end, choose what works best for your store.

Preorder 20 Copies of the 2024 Dungeon Master's Guide by October 14, Receive Three In-Store Banners

For WPN stores in North America who order a minimum of 20 copies of the 2024 Dungeon Master's Guide, in any combination of regular or alternate-art versions, by October 14, 2024, you'll be rewarded with three double-sided Dungeons & Dragons banners to hang in your store and promote the core rulebooks.

Each banner has the regular cover art for each 2024 core rulebook on one side, and the alternate cover art on the other side.

D&D 2024 Core Rulebook cover art and alternate-art cover art side by side


You can order your updated Core Rulebooks from any of our authorized distributors. This promotion allows you to order from a mix of any authorized distributors to hit 20 copies of the 2024 Dungeon Master's Guide, as long as you order the set amount by October 14, 2024.

The presale deadlines are to ensure that our team can get these three glorious, double-sided hanging banners shipped to your store near the release window of the 2024 Dungeon Master's Guide.

Advertise the Early Access Dates to Your Community with Marketing Materials

Local game stores in the U.S. and Canada can begin selling both regular and alternate-art versions of the 2024 Dungeon Master's Guide on October 29. This promotion is only for books sold in-store or for in-store pickup; online sales or shipped orders are not included.

Make sure your community is hyped for the release by sharing our new marketing materials across all your social platforms. Between early access and the 50th anniversary Play Series events, your community won't want to miss this epic weekend!

D&D 2024 Dungeon Master's Guide early access social media image


Whether your community has been enjoying the 50th Anniversary Play Series Events from the beginning or are planning to jump in with the 2024 Dungeon Master's Guide, be sure you have your Play Series events scheduled before September 23 and stock up on books before October 14 to secure additional materials to support the release.

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