Events will once again begin counting towards metrics in Europe on September 17. In-Store play returned for Europe last month and now play metrics will be turned back on for Innistrad: Midnight Hunt Prerelease.

By reporting events (in-store, webcam, and at-home) in Wizards EventLink, European retailers can maintain and grow WPN allocations.

As a refresher, here is how play metrics work:

Tickets are the total number of player entries across all your Magic events in a rolling calendar year.

Engaged Players are players who join six or more events at your store in a rolling calendar year.

Your store’s play metrics determine allocations for Promo Packs and Buy-a-Box promos, as well as product allocations for Prerelease Early Sales and select products. The higher your Tickets and Engaged Players, the more promos and product will be allocated to your store.

Note that Prerelease Pack allocations are not based on your Tickets and Engaged Players but rather past reported Prerelease attendance.

Here’s what you need to know about metrics counting again:

You will have a full year to build up your metrics starting from the date metrics begin counting in your region.

During that grace period, promo and product allocations will be based on either the metric snapshot from Q1 2020 or your live metrics. After that period, only your live metrics will be used to determine allocations.

In European countries where in-store play is allowed, metrics will begin counting on September 17, 2021. After metrics are turned on, we will still evaluate both your current and Q1 2020 snapshot metrics and apply whichever is higher until January 1, 2023.

All Magic events reported through Wizards EventLink will count towards your metrics.

This includes both in-store and webcam events, as well as all scheduling options for Prerelease, including At-Home events. If you are still not ready to run in-store events but want to grow your promo quantities, reporting webcam and At-Home events allow you to do just that.

All formats now count towards Engaged Players.

Previously, only Standard, Booster Draft and Sealed events counted towards Engaged Players. Moving forward, all formats will now count! Whether your community prefers Modern or Standard, Commander or Legacy, or anything in between, all forms of Magic play will now count towards both metrics.

Guest entries count towards Tickets, but not Engaged Players.

Individual guest accounts are only ever connected to a single event, meaning they will never reach the six entries required to count as an Engaged Player.

All entries in your events will count towards Tickets regardless of which type of account is used, but guest account entries will not contribute to your Engaged Player count.

The Love Your Local Game Store Promotion Continues

WPN stores in Europe can now begin passing out the Love Your Local Game Store play promo cards for each in-store event entry arriving with Innistrad: Midnight Hunt Release.

Hand out one of these fan-favorite, foil, retro-frame promos for each event entry to keep customers coming back for more.

• Aven Mindcensor


• Dig Through Time


• Bolas’s Citadel


• Goblin Guide


• Scavenging Ooze

WPN event policy changes have also been enacted for our European stores. Retailers should always consult the Ultimate Return to In-Store Play Checklist for running both public and private in-store events.

We’re excited that stores in Europe can once again grow allocations by reporting play. Stay tuned for more exciting details about welcome back parties soon. Finally, be sure to capture any and all Magic play happening at your store by scheduling and reporting events in Wizards EventLink.