U.S. In-Store Play Returns on May 28

May 6, 2021 | 3 min to read

In-store play returns to the United States on May 28, and we want to make sure the transition back is truly legendary.

That’s why we’re announcing the return of the Love Your Local Game Store promotion to build hype (and provide awesome offerings) all summer long.

In the coming months—and as in-store play resumes in other locations across the globe—we’re rolling out a sequence of exciting promotions to help bring your community back to your store, amplify your events, and give customers more reason to celebrate and love their local game store.

This promotion is made up of three legendary offerings, releasing throughout the summer:

  1. First, beginning June 18, we’re offering a sales promo of foil retro-frame Fabled Passage for each customer who spends $50 or more in-store on Sealed Magic (while supplies last).

  2. Next, later this summer, we’ll have five different foil, retro-frame promos, one for each in-store event entry.

  3. Finally, we’ll cap things off with a WPN-exclusive of Mystery Booster Convention Edition, intended to create a one-of-a-kind event in your store.

Return to In-Store Play on May 28

Starting May 28, the in-store play suspension will be lifted in the United States.

If you aren't ready to run in-store events yet, that's okay. We’re here to help you ease into this transition. The Q1 2020 metrics freeze is still in place. But, if you can safely host Wizards-sanctioned events within local health and safety guidelines, you are free to do so once the suspension has lifted.

We know it may take time to ramp up your calendar of events. So we’re beginning the season with a sales promotion to help you welcome your customers back.

1. Give Fabled Passage to Each Customer Who Spends $50 or More In-Store on Sealed Magic

Ease your customers back into the in-store shopping experience with part one of the Love Your Local Game Store promotion beginning June 18.

  • Customers spend $50 in your store on any sealed Magic product

  • You give them a foil, retro-frame Fabled Passage promo (limit one per customer)

All WPN members will receive Fabled Passage promos based on your Q1 2020 metrics snapshot.

As always, please remain compliant with all applicable local laws, ordinances, and health and safety guidelines when allowing customers into your store—you're welcome to start this promotion later than the start date if you need to. You are responsible for determining if your retail location(s) can legally and responsibly hold in-person play.

This simple sales promo is just the first wave of the Love Your Local Game Store promotion. Here's a glimpse at what we’ve got in the works later this summer.

2. Give One of Five Different Foil, Retro-Frame Promos for Each In-Store Event Entry

When play begins to ramp back up in stores, part two of the promotion begins—we’ll continue to build the excitement with a play promotion that will keep your customers coming back.

We’ll have more specific details to share soon, but here’s a sneak peek at how it'll work:

  • Players participate in any in-store event once the promotion starts

  • You give them one of five foil, retro-frame promo cards—limit one per day and a total of one of each promo per customer

We’ll share exactly which five fan-favorite cards we chose for these promos before they arrive later this year, so be on the lookout for more updates and announcements in 2021.

It’s just another great way to welcome customers back to your store—but there’s going to be more!

3. Run Mystery Booster Convention Edition Drafts

Later, Mystery Booster Convention Edition will be available exclusively at WPN stores.

You probably remember Mystery Boosters from their early 2020 release—they're loaded with reprints from over forty previous Magic sets presented in their original form. That's original frame, art, typesetting, expansion symbol, legal text, and all.

Convention Edition includes a "playtest card" not found in regular Mystery Boosters—it's an original design with hand-drawn art from Wizards employees and often questionable (but always interesting) rule text.

These boosters are super fun, chaotic, and a fan favorite—the perfect fit for players celebrating being back in local game stores.

This for-sale product will be offered through distributors to all WPN locations. We'll be locking in your allocations and your distributor on May 28—your allocation is intended to be used for in-store drafts and events.

We can't wait to help you welcome customers back to in-store Magic. Stay tuned for more information and start preparing now for more promotions to make your store’s summer truly legendary.

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