Editor's Note: The expiration date for the Edge of Eternities promotional marketing credit available to WPN Premium stores has been extended to August 25.

Scheduling: evergreen, available all season and beyond; use the Magic Academy: Deck Building scheduling template
Format: new player event
Rules Enforcement Level: casual
Pairing method: player list only
Promotional material support:

• Learn-to-play brochure and pocket reference card
• Sticker sheet
• Gift-with-purchase promo card

Players must enroll using a Wizards Account to qualify to keep promotional materials; guest account entries do not qualify.

Gift-with-purchase promos should only be distributed during Magic Academy events. All promos and promotional materials are available while supplies last. For complete promo details, refer to the Promo Usage & Policies hub.

What Is Magic Academy: Deck Building?

Magic Academy: Deck Building is the second event of the two-part Magic Academy series (following Magic Academy: Learn to Play) designed to help new players learn how to build their own decks and get acquainted with Limited format play. This structured, beginner-friendly experience simplifies teaching deck construction and fosters player progression.

The event uses six Play Boosters (or equivalent, such as leftover Prerelease Packs), rules reference materials, and an instructional video to do most of the heavy lifting so your staff can focus on individual customer needs. It's a great opportunity for existing players to bring interested friends to your store to embark on their Magic journey.

How to Run Magic Academy: Deck Building

Here are suggested steps that can help you conduct Magic Academy: Deck Building events.

1. Help players set up a Wizards Account at https://myaccounts.wizards.com/ if they don't already have one and use it to register for the event; the "New to Magic? Start Here" posters in the downloadable marketing materials include a QR code to make sign up easier. Only players that register using a Wizards Account qualify to keep physical event materials. Recommend that players download the Magic Companion app and explain how they can sign up for events and track life totals right in the app.
2. Show the Magic Academy: Deck Building introductory video in your play space or direct players to watch it on their mobile devices. Along with the other learn-to-play materials, players will have all the information they need to build a deck and play their first game.
3. Identify staff and experienced players that new players can come to with rules questions or advice.
4. Provide each participant with the following while supplies last:

• 6 Play Boosters
• Learn-to-play brochure
• Pocket reference card
• Sticker sheet
• Gift-with-purchase promo card

1. Instruct players to open their packs, review their cards, and build their first deck, referencing the instructional video as needed.
2. Once completed, have a staff member or experienced player review their deck build to provide tips and advice (and praise!).
3. Pair players up for their first casual match. Encourage players to share their decks with one another before playing and to keep the conversation going throughout play. This experience is about learning and having fun, not competition.
4. Help players find additional opponents for more casual matches.
5. Share your event calendar and invite them back for their next event such as Friday Night Magic or Prerelease.

Schedule and Promote Your Events

You can now schedule Magic Academy: Deck Building events in Wizards EventLink. We recommend scheduling at least one Magic Academy: Deck Building event ahead of each season, but they may also be scheduled as needed for walk-in demos.

Simplify player registration by displaying the new EventLink QR codes at your store.

Boost your event visibility with available marketing resources, including Edge of Eternities digital marketing assets. WPN stores in the US, Canada, Guam, and Puerto Rico can also purchase customizable materials from the WPN Marketing Portal, and WPN Premium stores in these regions have a $300 seasonal promotional marketing credit for Edge of Eternities that expires on August 25.