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Hello everyone, my name’s Yichao, and I’m here to share all the new experiences coming up with Amonkhet and how they can help build repeat business at your store.
Amonkhet is a harsh desert plane controlled by Nicol Bolas. Citizens of the plane fervently train for and compete in the five “Trials of the Gods” to ultimately earn a place in the promised Afterlife.
Players will compete in their own trials to rise among the worthy—and it all begins at Prerelease.
In their sarcophagus-themed Prerelease pack, players will get six boosters, a promo card, and a Trials Activity Card that lists five challenges.
These challenges sync up with your organized play programs including several new programs launching with Amonkhet and are meant to help grow repeat play at your store.
Players will receive this gorgeous spindown life counter for attending Prerelease—completing the Sealed event challenge.
For each subsequent trial completed, players can earn one of these cool four-sided counters while supplies last to help keep track of minus-one, minus-one counters prevalent in the set.
Encourage players to bring a new player with them to Prerelease to complete the Bring-a-friend challenge.
Then use the trial cards as an incentive to bring those players back to your store the following week for the new Draft Weekend.
Draft Weekend offers a sweet promo card and is a great way for players to check off the draft event challenge and explore the new cards they might want to use in their Standard decks.
Following Draft Weekend, convert new players into regulars with ongoing play at Friday Night Magic as well as your own in-store league.
Check out our video on League to learn more about running this new program for Magic players of all levels.
Lastly, appeal to the competitive side of your players with the new weekly event—Standard Showdown.
Everything you need to help promote and run Amonkhet events, including the trials, will come in one event kit.
However, you can find additional information and resources on the WPN website.
So there you have it! Start promoting your Amonkhet events now and challenge your players to rise among the worthy.