Water. Earth. Fire. Air … and Magic. With your Magic: The Gathering | Avatar: The Last Airbender marketing kit and digital marketing assets, your store can channel the spirit of Team Avatar, uniting players, mastering every element of promotion, and creating a legendary play season experience.

Marketing Kit Contents

• Extra-large collectible pouches
• 1 demo Beginner Box (in select regions)
• Tri-fold table signage
• Master the Four Elements event poster, emblem cards, and foil art print rewards
• Foil set poster
• Commander Party play aids
• Merchandising header and shelf talker
• Countertop standee (WPN Premium only)

Promo Card Contents

• Buy-a-Box promos: Firebending Student
• Commander promos: Gran-Gran
• Standard Showdown promos: Unlucky Cabbage Merchant
• Magic Presents: Player Appreciation - Turbo Tower promos: Command Tower

Digital Marketing Assets

• Beginner Box ad assets
• Commander's Bundle ad assets
• All-in-one product overview assets
• Magic Presents: Master the Four Elements assets
• Key art poster
• Set logos
• Product shots
• Social media assets
• Prerelease ad with collectible pouch repeat-play rewards and Prerelease ad with factionalized Prerelease Packs
• Magic Academy "New to Magic? Start Here!" signage
• Event promotional assets (Prerelease, Magic Academy, Standard Showdown, Friday Night Magic, Commander Party, Two-Headed Giant Commander Night, Commander Box League)
• Commander Party play aid, including localized versions

When Will Marketing Kits Arrive?

Marketing kits will begin arriving at WPN stores as early as Friday, November 7, 2025, with most delivered in the days leading up to Prerelease on November 14.

Promo Cards

Find promo cards and other rewards for events by visiting the Dates, Events, and Promos Details article and the WPN Promo Usage and Policies.

Marketing Kit Materials

Repeat-Play Reward: Extra-Large Collectible Pouches

Encourage players to return for more Prerelease events with the new repeat-play reward: extra-large collectible pouches! Each pouch puts one of the five iconic characters front and center—Aang, Katara, Azula, Zuko, and Toph—in vibrant detail.

Spacious enough to hold a 60-card deck plus tokens, counters, and more, these pouches make the perfect companion throughout Prerelease weekend. When distributing pouches to eligible players, be sure to do so at the start of the event so players can keep their decks and other game materials in them as they move between matches.

Players who register with their Wizards Account and join two or more in-store Prerelease events are eligible to receive one collectible pouch, while supplies last. At-Home Prerelease participation is not eligible for the collectible pouch repeat-play reward.

Demo Beginner Box (North America, LATAM, and EMEA)

Stores in North America, LATAM, and EMEA will receive one Magic: The Gathering | Avatar: The Last Airbender Beginner Box to use in demo experiences. We recommend the Beginner Box as a great self-contained way to run players through Magic Academy: Learn to Play events, as it gives your new players experience with the Magic: The Gathering | Avatar: The Last Airbender set right from the start.

Note that the Beginner Box will not be available in Japanese. For stores in Japan, we recommend continuing to use Welcome Decks for demo play.

Tri-Fold Table Tent Signage

Display these on tables in your play space. They showcase draft archetypes to aid players in deck building, key products from the set to guide players to next steps in their Magic journey, and advertising for the Magic Presents: Master the Four Elements event.

Magic Presents: Master the Four Elements Poster, Emblems, and Foil Art Print Reward

The Magic Presents: Master the Four Elements event is a Sealed, league-style event in which players return week after week to evolve their decks while acquiring emblem cards, culminating in a foil art print reward. Visit the Magic Presents: Master the Four Elements event page for complete details.

Please note that the foil art prints may be late to arrive in some regions outside of North America. Stores can distribute the reward to players when they are available.

Make your foil set poster a centerpiece! Display it in a busy area like your front window or play space, and frame or mount it for a professional finish that lasts.

Commander Party Play Aids

Commander Party is twice-a-season, narrative-driven Commander event with themed materials that offers Commander players a fresh and flavorful twist on the format they love.

Merchandising Header and Shelf Talker

The merchandising header is an attention-grabbing sign that sits above your display, instantly helping customers find products. The shelf talker is a smaller sign placed on your shelves to spark interest right where products are displayed.

Countertop Standee (WPN Premium Only)

Position the countertop standee where it's sure to be seen—by your register or play area—to inspire conversation and keep Magic: The Gathering | Avatar: The Last Airbender top of mind for customers.

Digital Marketing Assets

Find downloadable, high-quality digital marketing assets (also known as DMAs) on the Marketing Materials page to help promote your store. From product shots and logos to social media graphics, signage, and event materials, you'll have everything you need to market your events and products effectively.

Many social media DMAs are customizable, designed with extra space that allows you to insert store information, event dates, and other important details.

Localized assets are also available among DMAs based on your selected location. You can set your location from the top navigation.

Expanding DMA Options

We continue to expand the variety of downloadable assets available to help your marketing efforts. For Magic: The Gathering | Avatar: The Last Airbender, we have a few new additions.

All-in-One Product Assets

Show off the full product lineup with this ready-to-use asset. There are two versions available: one designed with extra space to add your own store details, and the other that puts the spotlight just on the products.

Beginner Box and Commander's Bundle Assets

These assets highlight two of the set's most exciting products, letting you get the word out to players of all types, whether they are new to Magic, love Commander, or are looking to grow their collections.

The Beginner Box is the perfect way to teach new players the basics of Magic. As fans discover Magic through the world of Avatar: The Last Airbender, the Beginner Box gets them playing right away.

The Commander's Bundle is packed with player appeal: nine Play Boosters, stunning full-art basic lands, a Collector Booster with exciting finds, and Avatar-themed Commander staples like Sol Ring, Swiftfoot Boots, and Arcane Signet. It's a great way for new players to build their collections.

Master Every Element of Marketing with the WPN Marketing Portal

The WPN Marketing Portal is your resource for professional, customizable marketing materials to elevate your store's events and displays. Now, in addition to serving WPN stores in North America, the Marketing Portal is open to stores across EMEA! (EMEA stores, look for the invitation email with your initial login information.)

Explore the catalog to find tools to help your store stand out.

• Stores in North America: Visit the WPN Marketing Portal for North America.
• Stores in EMEA: Visit the WPN Marketing Portal for EMEA.

Have You Scheduled Your Events?

If you haven’t scheduled your events in Wizards EventLink yet, now's the time—players are looking for where to play in the Store & Event Locator! Check out the Magic: The Gathering | Avatar: The Last Airbender – Dates, Events, and Promos Details article to see what's coming up.

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