Players will once again dare to enter the ever-changing plane of Lorwyn and Shadowmoor, two halves of one enchanting yet divided plane when Lorwyn Eclipsed is released on January 23, 2026. With the promotional materials in your Lorwyn Eclipsed marketing kit and the downloadable digital marketing assets available on the Marketing Materials page, you'll be able to set the scene for an exciting season of play and sales!

Marketing and Play Materials

• Set poster (excluding North America)
• Tri-fold table signage for Pick-Two Draft
• Tri-fold table signage for 60-Card Theme Decks
• Commander Party play aids
• Commander Party indicator cards
• Countertop standee (WPN Premium stores only)

Promo Cards

• Buy-a-Box promos: Harmonized Crescendo
• Standard Showdown winner promos: Nowhere to Run
• Commander promos: Farhaven Elf
• Store Championship participation promos: Goblin Bombardment
• Store Championship Top 8 promos: Guide of Souls
• Store Championship winner promos: Ocelot Pride
• Lorwyn Eclipsed Promo Packs

Digital Marketing Assets

• Draft Night educational asset
• 60-Card Theme Decks educational asset
• Key art poster
• Set logos
• Product shots
• Key art social media assets
• Event social media assets
• Buy-a-Box social media assets
• Oversized art and banners
• Commander Party play aid and faction cards, including localized versions

Review Promotional Material Policies

For policies governing the use of promotional materials, visit the Promo Usage and Policies hub and check out the frequently asked questions on marketing kits and promos for more details.

When Will Marketing Kits Arrive?

Marketing kits will begin arriving at WPN stores as early as Friday, January 9, 2026, with most delivered in the days leading up to Prerelease on January 16.

Promo Cards

Find event promo cards by visiting the Dates, Events, and Promo Details article and the WPN Promo Usage and Policies.

Marketing and Play Materials

Set Poster (excluding North America)

WPN stores in all regions except North America will receive the Lorwyn Eclipsed set poster in their marketing kit as usual.

Stores in the United States and Canada that have not yet ordered their Lorwyn Eclipsed set poster will now have one shipped directly to them—no action required. Stores that previously paid a handling fee will receive a credit, and stores with multiple locations that were unable to order a poster for each one will receive a poster at every location. Posters will ship to WPN stores in the United States and Canada in January.

Tri-Fold Table Signage

Stores will receive four of each of these. Display them at key locations in your store, such as your point-of-sale area and on tables in your play space to aid players and promote products.

• Pick-Two Draft signage offers rules for playing the format, guidance on draft archetypes for Lorwyn Eclipsed, and a promotion for the Draft Night product.
• 60-Card Theme Decks signage introduces players to the two preconstructed deck products available: Angels and Pirates.

Commander Party Play Aids and Indicator Cards

Commander Party is a narrative-driven Commander event held twice each season, featuring themed materials that give players a fresh, flavorful way to enjoy the format they love.

For the Lorwyn Eclipsed Commander Party, players will journey between the Lorwyn and Shadowmoor sides of the plane, playing two different hands and gaining a random effect before each combat based on which side they're currently on! Players place their second hands in the designated spots around the play aid, while the indicator card is used to identify which side of the plane is active.

Countertop Standee (WPN Premium only)

Place the countertop standee in a high-visibility spot, such as near your register or play area, to spark conversation and keep the Lorwyn Eclipsed set top of mind for customers.

Digital Marketing Assets

Explore a library of downloadable, high-quality digital marketing assets (DMAs) on the Marketing Materials page to help you promote your events and products. You'll find everything from product photos and logos to social media graphics, signage, and event materials to support your marketing needs.

Many social media DMAs include space to add your store details, event dates, and other key information, making it easy to create branded, shareable content.

Localized assets are also available based on your selected region—you can set your location using the menu at the top of the page.

New: Draft Night and 60-Card Theme Deck Product Education Assets

These two downloadable digital marketing assets will introduce your customers to two standout products launching with Lorwyn Eclipsed: Draft Night and the 60-Card Theme Decks. Each asset is designed to help you promote these products while highlighting their fun, accessibility, and value.

The Draft Night asset showcases this all-in-one kit that makes running fast, fun, four-player drafts simple. The 60-Card Theme Deck asset helps you spotlight these ready-to-play and expandable decks, why they're perfect for welcoming players into Constructed play, and the bonus of unlocking the decks on MTG Arena. Use both to energize your marketing and guide customers toward the experiences that make Lorwyn Eclipsed shine in your store.

Schedule Your Events Today

Players are now searching the Store & Event Locator to plan their next game night, so make sure your Lorwyn Eclipsed events are listed! Visit the Lorwyn Eclipsed Dates, Events, and Promos Details article to see events that are coming and schedule them in Wizards EventLink.

Don't forget that you can boost your store's impact this Lorwyn Eclipsed season with customizable, print-on-demand marketing materials available from the WPN Marketing Portal, now available to stores in both North America and EMEA!

Choose from posters, window banners, sidewalk signs, and tension-fabric displays, then personalize them with your store's name, event dates, and promotional details. WPN Premium stores also receive a seasonal promotional marketing credit that can be applied to your order at checkout.