Whether players are taking their first steps into Magic, building a Standard deck, or diving deep into the various formats of the game—Magic: The Gathering Foundations is where to start playing. Your community's favorite legends and Planeswalkers are here with quintessential magic from across the Multiverse.

Previews are in full swing, and Prerelease begins November 8. With your promotional marketing kit on the way, it's time to take an inventory of what you'll be receiving, how to use it, and check out an overview of the season's events.

Magic: The Gathering Foundations Promos & Usage

New & Notable

• Magic Academy: Learn to Play Brochure – for new players to reference during Magic Academy: Learn to Play events
• Magic Academy: Learn to Play Pocket Reference Card – for new players to use during Magic Academy: Learn to Play events
• Ajani Magic Community Tutor Pins – for the most experienced and friendly players or staff willing to teach new players (given at your store's discretion)
• Welcome Decks – sent to English-language stores only, for new players, to be passed out free-of-charge at stores' discretion
• Black Friday promotional item – for customers who spend $75 or more on sealed Magic product starting November 29, 2024
• Deadeye Navigator – Participation promo for Innistrad Remastered events

Event Promos

• Darksteel Colossus – Gift-with-purchase of the following Foundations products during Magic Academy events: Magic: The Gathering Foundations Beginner Box, Magic: The Gathering Foundations Starter Collection, any Starter Kit product, or to players who purchase 6 Foundations Play Boosters at the Deck Building event
• Go for the Throat – Standard Showdown winner promo

Seasonal Items*

• Solemn Simulacrum (Buy-a-Box promo) – for in-store purchase of a full display of Magic: The Gathering Foundations Play or Collector Boosters
• Sol Ring (Buy-a-Box promo) – for in-store purchase of a full display of Magic: The Gathering Foundations Play or Collector Boosters
• 1 Foil Magic: The Gathering Foundations poster – for prominent in-store display
• Magic: The Gathering Foundations sticker sheets – for gift-with-purchase of Foundations products, or for participation at Magic Academy events

*Please note, your store will not receive additional promo packs for Foundations play season—please continue to use Duskmourn: House of Horror until Aetherdrift play season.

Inside your Foundations promo kit you will find a special, unnanounced promotional item that is meant to be saved for Black Friday; it says "WPN Exclusive" on the box. We're keeping this under wraps for players to give you an exciting exclusive to announce partway through the season, just in time for the biggest shopping day of the year!

Keep an eye on the WPN site, because on November 21, we'll be posting promotional social media images. On November 22, Wizards will begin promoting via our channels, and we encourage you to announce to your players. The promotion itself begins November 29 and continues while supplies last.

Promote Both Buy-a-Box Promos to Players

For Foundations, you'll be receiving two Buy-a-Box promos: Solemn Simulacrum and Sol Ring. Please keep in mind that you'll have fewer copies of Sol Ring than Solemn Simulacrum. Give these promos out on a first-come, first-served basis to encourage new players to jump into Foundations and pick up a box as early as possible!

On the marketing materials page, you'll find two variants of the Buy-a-Box social media images: one showcasing both cards, and the other only showing Solemn Simulacrum. Once you have used up your Sol Ring promos but still have remaining Solemn Simulacrum promos, you can switch your online marketing posts to the asset that only highlights the latter.

Magic: The Gathering Foundations Events

Prerelease (November 8 – 14)

As one of the greatest celebrations of a Magic set, Prerelease sets the stage for players of all experience levels to come together and get their hands on Magic: The Gathering Foundations early.

Prerelease is also your opportunity to take full advantage of Prerelease Early Sales, where WPN stores worldwide continue to get every product right into players' hands starting at Prerelease in any quantity, from singles to full display boxes.

Magic Academy: Learn to Play (November 15 – February 6)

Open House is getting an upgrade to become the Magic Academy event series! The first Magic Academy event, Learn to Play, is geared toward your newest Magic players or experienced fans who want to teach someone new. During the event, you'll guide new players through their first steps as a Planeswalker.

Magic Academy: Learn to Play is supported by video content, marketing materials, and promotional materials. Players will rank their experience level and play one-on-one games with players at a similar experience level to them using Welcome Decks.

Welcome Decks are only available to English-language WPN stores. At WPN stores supporting a non-English play experience, we recommend you use the Beginner Box's guided deck experience instead. Players using the Beginner Box guided deck experience should not shuffle their decks; help them set up to play by using the included decklists to ensure the cards are in the proper order before playing.

They can also earn a copy for purchasing the following:

• Magic: The Gathering Foundations Beginner Box
• Magic: The Gathering Foundations Starter Collection
• Any Starter Kit

For more event details, be sure to keep our event pages handy.

Magic Academy: Deck Building (November 15 – February 6)

Once they've learned to play, your newest Planeswalkers will take their skills to the next level at Magic Academy: Deck Building. Players will use the Sealed Deck format to learn how to put a deck together using only cards they've opened, then share their decks with their opponents before playing friendly games of Magic!

Magic Academy: Deck Building is also supported by a video, marketing materials, and promotional materials to help you make the most of your advertising efforts and run the event smoothly.

They can also earn a copy of Darksteel Colossus for purchasing the following:

• Magic: The Gathering Foundations Beginner Box
• Magic: The Gathering Foundations Starter Collection
• Any Starter Kit
• 6 Magic: The Gathering Foundations Play Boosters at the Deck Building event

For full details regarding the Magic Academy program and events, head to our overview article.

Standard Showdown (November 15 – February 6)

Magic: The Gathering Foundations is Standard-legal, and will remain a part of Standard until at least 2029—right from the set's release, your players may want to experiment with all sorts of new and powerful combinations in the format.

Standard Showdown is the place for players to join together and compete for a winner promo every week—during Foundations play season, the promo is Go for the Throat.

Friday Night Magic (November 15 – January 31)

A constant classic, your calendar would feel empty without it; Friday Night Magic is a favorite way to start any weekend of play. Schedule these events consistently to keep players coming back week over week all season long.

As a reminder, your store will not receive additional promo packs with your Magic: The Gathering Foundations promotional kit. Please continue to use Duskmourn: House of Horror promo packs through the Aetherdrift play season.

Schedule Events, Advertise with Marketing Materials

When you schedule your events in advance, you increase the probability of players finding your store's events on the Store & Event Locator, which much of our Wizards marketing points to as we get ever closer to the beginning of the play season.

Once your events are scheduled in Wizards EventLink, you should head to the marketing materials page and grab everything you need to advertise and run your events. We have a robust suite of ready-to-post social media images and more for you and your staff to share all season long.