Tarkir: Dragonstorm Prerelease is right around the corner, beginning April 4. Players will return to the popular dragon-spawning plane of Tarkir to align with familiar clans of their choice, tackle the growing threat of powerful dragonstorms, and face dangerous figures from the past.

Prerelease is your opportunity not only to excite players about the new set but also to take advantage of the exclusive ability of WPN retailers to sell the entire suite of new Magic products from the set during the Prerelease window, April 4–10!

Please note: Due to a shipping issue, some stores in North America and EMEA may receive their Tarkir: Dragonstorm promotional materials kits later than initially planned. Kits are expected to begin arriving at North American stores on April 2 and EMEA stores as soon as possible during the Tarkir: Dragonstorm season. If your kit does not arrive in time for Prerelease, please issue IOUs to qualifying customers to pick up earned reward materials on their next store visit after delivery.

Start gearing up for the Tarkir: Dragonstorm Prerelease now with these tips and recommendations.

Ignite the Hype with Set Poster and Clan Banners

In addition to the foil set poster, your Tarkir: Dragonstorm kit also includes five promotional banners, one for each of the dragon clans of Tarkir. Display these in a prominent area near your point of sale or play space to spark player excitement and conversations leading up to Prerelease and throughout the season.

Plan for Factionalized Prerelease Packs

There are five clan-themed Prerelease Packs available to players for the event, each including a clan-themed spindown die, a seeded booster pack, and a stamped foil promo card from the set.

You can decide how Prerelease Packs will be distributed to players. If you're running multiple Prerelease events, be sure to set aside enough of each clan's Prerelease Packs to ensure they're all represented in each of your events. A few distribution ideas:

• Allow players to select their clan Prerelease Pack based on order of registration, encouraging earlier sign-ups.
• Assign Prerelease Packs randomly to players during Prerelease, and then, before they open them, let them swap among themselves.
• Try a mix of both ways, such as allowing players to pick their clan Prerelease Pack during early Prere lease events and then assigning them during later events to use remaining inventory.

Download New Digital Marketing Materials

Find ready-to-use Tarkir: Dragonstorm digital assets for your social, web, and in-store marketing efforts on the WPN Marketing Materials page. Whatever you want to promote, from season events like Standard Showdown and Commander Party, to the Buy-a-Box promo and the Prerelease repeat play pins, you'll find assets that'll grab attention and generate excitement.

Invite Players to Register with Their Wizards Account for MTG Arena Rewards

A player's Wizards Account is their key to unlocking digital rewards in MTG Arena. Have players register with the same Wizards Account they use to play MTG Arena to receive Prerelease rewards in their player inbox in the game.

Promote Full-Box Sales with Buy-a-Box Promo: Qarsi Revenant

Remind customers that those who purchase sealed displays of Play and Collector Boosters also receive the Buy-a-Box promo, Qarsi Revenant.

Reward Repeat Prerelease Players with Collectible Pins

Continue rewarding your players for participating in two or more Prerelease events at your store with the collectible repeat play pin designed by Pinfinity AR. These pins are for players who register with a Wizards Account—give them a heads up so they can sign up for a Wizards Account before they register for Prerelease events.

Engage Players in Tarkir through Magic Story

Tarkir has rich lore that's been building through multiple sets. There are several ways players can engage with the vibrant story behind Tarkir: Dragonstorm, including the popular Magic Story Podcast that offers full audio versions of the set's stories, as well as discussions and interviews with key creators and designers behind it (also available on Spotify, Apple Podcasts, and Amazon Music).

Schedule Events and Start Advertising Now

We're swooping in on Tarkir: Dragonstorm Prerelease, and the April 4 kick off is coming up fast. Be sure to schedule your events soon in Wizards EventLink so those players who are itching to take part can plan their event participation and get registered.

Then, promote your events with the support of Tarkir: Dragonstorm marketing materials to get your community excited for a soaring adventure.