May 1, 2026 — Magic: The Gathering® | The Hobbit™, Promos, In-Store Play, Events, Featured
Magic: The Gathering® | The Hobbit™ – Dates & Details
Plan your Magic: The Gathering® | The Hobbit™ season with key dates, event details, and new in-store experiences to engage your players.
From the comfort of Bag End to the fiery halls beneath The Lonely Mountain, Magic: The Gathering | The Hobbit invites players on a journey filled with legendary characters, storied locations, and unforgettable moments. Gather your players, ready your provisions, and set forth—we're going on an adventure!
Key Dates
| Event scheduling opens | May 1 |
| Distributor selection deadline | May 29 |
| WPN Marketing Portal availability | Early June |
| Marketing kit delivery | July 31–August 6 |
| Prerelease | August 7–13 |
| Release | August 14 |
Scheduled Events
- Prerelease: August 7-13
Unlimited scheduling within the one-week Prerelease window - Commander Party: August 21-27 and September 18-24
One event per period, two events per season - Magic Presents: Heart of the Mountain: September 4-10
Unlimited scheduling within the period
Season-Long Events
- Two-Headed Giant Commander Night: August 14-September 24
One event per month during the season - Standard Showdown: August 14-September 24
One event per week - Magic Academy: Learn to Play and Deck Building: August 14-September 24
Unlimited scheduling. We recommend prescheduling one Learn to Play and one Deck Building event. You can also schedule and report ad hoc events anytime you use instructional products to teach a new player. - Friday Night Magic: August 14-September 24
One event per week on Fridays
New and Notable for Magic: The Gathering | The Hobbit
Magic Presents: Heart of the Mountain
The Magic Presents: Heart of the Mountain event is a special in-store play experience centered on the Arkenstone, where players compete to claim and control the legendary gem. As matches are played, control of the Arkenstone can change hands, creating a dynamic experience. This event offers an engaging way for players to connect gameplay with the story and claim a special promo card.
Start Players' Adventure with New Welcome Decks
Every great adventure begins with a first step, and for new players that can be with a new Magic: The Gathering | The Hobbit-themed Welcome Deck. Each 40-card, single-color deck is designed to help players learn Magic and begin their journey. You'll find these in your marketing kit. Decks will be available in English, German, French, Italian, Spanish, and Japanese, based on your store's region.
Box Toppers!
Opening display boxes is even more exciting with Box Toppers! Included in both Play and Collector Booster displays, these feature special artwork and treatments to be revealed at a later date.
Start Scheduling Your Magic: The Gathering | The Hobbit Season Now
Events are now open for scheduling in Wizards EventLink. The road to The Lonely Mountain awaits, and your store is the gathering place where every adventure begins.
Spread the word across your community with available Magic: The Gathering | The Hobbit digital marketing assets.
© 2026 Middle-earth Enterprises. The Lord of the Rings and The Hobbit are trademarks of Middle-earth Enterprises, LLC used under license by Wizards of the Coast LLC.
