Oct 23, 2019

All the Dates You Need for Theros Beyond Death

Promo Pack delivery, season length, marketing material drops, and more.

Oct 23, 2019

All the Dates You Need for Theros Beyond Death

Promo Pack delivery, season length, marketing material drops, and more.

Come January, Magic returns to Theros!

Theros Beyond Death launches January 24 with new mechanics, familiar faces, and a fresh twist on Magic's Greek mythology-inspired plane. Scheduling is open right now—including this season's Magic Weekend, featuring a brand-new non-rotating format, Pioneer. Go here for more information on Pioneer and sign up today!

In the meantime, here’s every key date for the season:

Arrow Theros Beyond Death Key Dates
October 21, 2019
Scheduling Window Opens
October 24, 2019 (may vary by region)
Initial Allocation Email
November 15, 2019 (November 22 for Europe)
Prerelease Allocation and Preferred Distributor Locked
Promo Pack Allocation Locked
November 19, 2019
Final Allocation Email
December 16, 2019
Digital Marketing Assets Wave 1: Key Art, Logo, Booster Box Product Shot
Marketing Kit Delivery (North America and Latin America)
December 30, 2019
Previews Begin
January 6, 2020
Digital Marketing Assets Wave 2: Product Shots, Web & Social Media Assets, Posters
January 13, 2020
Digital Marketing Assets Wave 3: Deck Checklist, Additional Web & Social Assets
January 14, 2020
Promo Pack and Buy-a-Box Delivery (including tracking info for North America)
Marketing Kit Delivery (Europe, APAC, and Japan)
January 17–19, 2020
January 24, 2020
January 25–26, 2020
Draft Weekend
February 1–2, 2020
Open House (WPN Premium Only in some regions. Apply here for WPN Premium.)
February 22–23, 2020
Magic Weekend: Pioneer
Ikoria: Lair of Behemoths Prerelease


Season Length: 13 Weeks


Theros Beyond Death runs from the set’s release on January 24, 2020 to April 23, 2020.

Be sure to allocate your promo packs for the whole season! If you’re looking for tips for rationing your promo packs, check out this article.


Optimal Scheduling: The Earlier, The Better


Starting today, you can schedule your events in Wizards Event Reporter. If you want full visibility for your events and to benefit most from Wizards' marketing, the earlier the better.

Log into WER and schedule Theros Beyond Death, from Prerelease to Magic Weekend: Pioneer!

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