Blast off into the Multiverse with Edge of Eternities, where a full season of event promos and marketing materials will be heading your way. Here's a look at what you'll find in your marketing kit and among the downloadable digital marketing assets (DMAs) available on the Marketing Materials page—all to power your promotions and excite your community.

Marketing Kit Contents

• Foil poster
• Commander Party play aid
• Commander Party faction cards
• Sticker sheets
• Welcome Decks
• Countertop standee (WPN Premium only)
• Sothera ceiling hanger and backdrop poster (WPN Premium only)

Promo Card Contents

• Buy-a-Box promos
• Promo Packs
• Standard Showdown promos
• Store Championship participation promos
• Store Championship Top 8 promos (8 foil promo cards; WPN Premium stores receive 8 additional non-foil promos printed with store name)
• Store Championship first-place promo (1 foil promo card; WPN Premium stores receive an additional non-foil promo printed with store name)
• Commander promos (foil for WPN Premium)
• Magic Academy promos

See all the promo cards and their usage in the Edge of Eternities Dates, Events, and Promos Details.

Digital Marketing Assets

• Edge of Eternities key art poster
• Edge of Eternities art and logos
• Product shots
• Key art social media assets
• Event promotional assets (Prerelease, Magic Academy, Standard Showdown, Store Championship, Friday Night Magic)
• Commander Party localized play aid and world cards
• Commander Party social media assets
• Commander Box League assets
• Two-Headed Giant Commander Night assets

When Will Marketing Kits Arrive?

We expect marketing kits to begin arriving at WPN stores as early as Friday, July 18, with most delivered in the days leading up to Prerelease. If your kit does not arrive, please reach out to Retail Support.

Shipment Notice for North America and EMEA WPN Members

Due to a logistical error, WPN member stores in North America and EMEA regions will receive only half of their Commander and Standard Showdown promos in their initial Edge of Eternities marketing kit. A second shipment with the remaining promos is expected to arrive in North American stores between August 1–8, with deliveries to EMEA stores following later in August. The initial shipment of promos in the marketing kit should be sufficient to support early events until the second shipment arrives.

For EMEA stores, Edge of Eternities set posters will also arrive in the second shipment. For WPN Premium stores in EMEA regions, the backdrop poster used with the Sothera ceiling hanger will likewise be included in the second shipment.

We recognize how important these materials are and appreciate your patience and understanding as our team works to deliver the remaining items as quickly as possible.

Marketing Kit Materials

Edge of Eternities Foil Poster

The WPN foil poster is a great way to grab attention and showcase the theme and setting of Edge of Eternities. Display it in a high-traffic area like your front window, near your point-of-sale, or in your play space. Framing or mounting it helps protect the poster and gives it a polished, professional look.

Edge of Eternities Commander Party Play Aid and World Cards

Commander Party weaves a set's story together with fun Commander play. The Edge of Eternities marketing kit will include world cards used during the Commander Party event and play aids printed with the event's special rules and a spot to place the world cards.

Edge of Eternities Sticker Sheets

The Edge of Eternities sticker sheet is a fun, set-themed participation reward for Magic Academy events. Hand them out to new players after they complete Learn to Play or Deck Building sessions to celebrate their progress.

Welcome Decks

Welcome Decks are ready-to-play Magic decks designed to help you show new players how to play easily. The Edge of Eternities marketing kit includes a 10-deck resupply (20 decks for WPN Premium stores). Keep them handy at your register or other area players may ask questions, and use them in Magic Academy: Learn to Play events.

Countertop Standee (WPN Premium Only)

The countertop standee included in WPN Premium store marketing kits is an easy, high-visibility way to inspire excitement for Edge of Eternities. Place it near your register, event check-in, or play space to spark conversation and promote season play—small footprint, big impact.

Sothera Ceiling Hanger and Backdrop Poster (WPN Premium Only)

This is a stunning combination extra-large backdrop poster and dynamic mobile you can suspend from the ceiling for an eye-catching Edge of Eternities display. It features Sothera, the giant Supervoid at the center of the system. WPN Premium stores will find these in their Edge of Eternities marketing kit. We recommend hanging the backdrop poster on a wall and suspending the Sothera mobile from the ceiling in front of the poster using the included hardware for a three-dimensional effect (assembly instructions are included in your marketing kit and are available for download in English).

Digital Marketing Assets

Digital marketing assets (also called DMAs) found on the Marketing Materials page are downloadable, high-quality marketing assets you can use in promotions for your store.

Need product shots, logos, or set symbol images? Those are among the DMAs. With Edge of Eternities, we're introducing a new asset showcasing each product SKU as a "family shot" in two orientations for website, social media, and email promotion.

Download Localized DMAs

In addition to English, many assets are available in other supported languages. This includes event materials like Edge of Eternities Commander Party play aids and world cards so you can better serve your players' language preferences.

Localized assets will appear based on your selected location on the WPN website.

Advertise Promotions and Events with DMAs

Whether you're promoting new Edge of Eternities offerings—like Commander Box League or the monthly Two-Headed Giant Commander Night—or any event from Prerelease to Magic Academy, we've have a suite of digital and print-ready assets to help you spread the word online and around your store.

Many DMAs leave extra space that you can customize with additional information, such as your store and event details.

Get Even More from the Marketing Portal

Stores in U.S., Canada, Guam, and Puerto Rico, don’t forget to visit the WPN Marketing Portal to order customizable print materials like posters, banners, sidewalk signs, and tension fabric displays (just to name a few!) to support your Edge of Eternities events and promotions. WPN Premium stores receive a $300 promotional credit to spend on marketing materials each season—but act quickly! The Edge of Eternities promotional credit expires on August 25.

Have You Scheduled Your Events?

If you haven’t scheduled your events Wizards EventLink yet, now’s the time—players are already looking for where to play in the Store & Event Locator!

With your Edge of Eternities marketing kit materials and DMAs in hand, you have everything you need to build anticipation, promote your events, and create an engaging experience for your players.