Prerelease for Magic: The Gathering®—FINAL FANTASY™ is almost here, running June 6–12. Excitement is high as players get ready for this set, and WPN retailers have the exclusive opportunity to sell Magic: The Gathering—FINAL FANTASY products during the Prerelease window.

Check out this guide to help you prepare for Prerelease.

Give More Rewards to Players Who Register with Wizards Accounts

There are several collectible Prerelease rewards that are only available to players who sign up using their Wizards Account. Help your players qualify for these by encouraging them to do so—or if they don't yet have a Wizards Account, invite them to register for one at https://MyAccounts.Wizards.com/Register.

These Prerelease rewards require registration with a Wizards Account:

• Collectible crystal counters: give one d10 spindown die to Prerelease players with each event (while supplies last).
• Matching velvet pouch: give one pouch to players who register and play in two or more Prerelease events. Limit one pouch per player.
• Souvenir Photoflyer photo token: WPN Premium stores only! Players receive their own 1/1 Hero token to use during their games (while supplies last).

A d20 spindown crystal counter can be found inside one-in-twenty Prerelease Pack products. Players who participate in multiple Prerelease events have a higher chance of finding the matching d20 spindown crystal counter.

MTG Arena In-Game Rewards

When players register to play in-store with the Wizards Account that they also use to play MTG Arena, they can also receive Prerelease digital rewards delivered to their player inbox in the game.

Maximize Engagement with Your Marketing Kit

Be ready to welcome your Prerelease players and early-sale customers by setting up all the provided marketing materials in your kit:

• Main set poster: Hang the main set poster prominently near the front of your store, preferably in an 18" x 24" poster frame. Note that posters are printed on a special foil paper stock and should not be placed in direct sunlight, which can warp and damage them.
  
• Key character posters: These five posters are meant to be a play-space takeover. Hang them in a series together for maximum effect if space permits; if space is limited, disperse them throughout the store. Optional: make these gorgeous posters last forever by having them mounted or framed by a local print shop.
  

  

• Chocobo Racing weekly play poster: Hang this in the play space to track weekly players' points using the Chocobo track sticker roll (staff use only). Save your Chocobo art prints and Pinfinity pins for distribution during Chocobo Racing events.
  
• Starter Kit countertop display: Scan the QR code on the base of this display for assembly instructions. Affix one Starter Kit to the display as shown. Place in your point-of-sale area to draw attention to the Starter Kit and the overall set. Point new players to the pick-up-and-play Starter Kit featuring fan-favorite characters as an easy way to learn Magic and offer demos to show them how. Tip: after preparing the demo Starter Kit decks you received with your marketing materials (mentioned later in this article), use the empty box on this display to draw attention without risking theft.
  
• Cloud & Sephiroth standee (WPN Premium stores only): Place this life-size standee prominently near the entrance of our store or in another high-visibility area. Ensure it is easy to see but out of the flow of customer traffic to avoid accidental damage.
  

Set Up for WPN Premium Souvenir Photo Tokens

At WPN Premium stores only, players who register for and participate in Prerelease events receive a souvenir photo token while supplies last.

WPN Premium stores will receive an Instax Mini camera and film with their Prerelease kits. At Prerelease check-in, store staff can take instant photos of players and place their Photoflyer sticker-frame over the photo to create a custom token players can use during events, including as the Hero token in Magic: The Gathering—FINAL FANTASY Commander Party events later this season.

Demo Magic for New Players Using the Starter Kit

We expect this set to bring new Magic players into stores for Prerelease, presenting opportunities to help them learn to play. To facilitate this, WPN stores will receive one free-of-charge Magic: The Gathering—FINAL FANTASY Starter Kit for use with in-store demos during the season. Sleeve up your Starter Kit and show new players how much fun Magic is!

Most stores will receive the Starter Kit in their promotional kit shipment, while stores in North America and Latin America will receive one in their distributor product shipment.

Promote Buy-a-Box Promos and Starter Kit Gift-with-Purchase

Players who purchase display boxes of Magic: The Gathering—FINAL FANTASY Play Boosters or Collector Boosters will receive the Herald's Horn promo card.

And don't forget the gift-with-purchase sticker sheet players can receive when they purchase a sealed Starter Kit.

Schedule Events and Download Marketing Materials

Don't wait to schedule your events! Visit Wizards EventLink and get your Prerelease events on the calendar for players. Use the Prerelease event template and set up as many Prerelease events as you like during Prerelease week.

Tip: Schedule your events early, because Wizards of the Coast promotes each set heavily through our social channels and advertising, pointing players to the Store & Event Locator to find events. Getting events on your calendar early allows more players to discover them—especially new players who may be looking for a local game store to call home.

Drive Players to More Events

Schedule your next events while you're setting up Prerelease! Filling out your calendar gives players more to look forward to—and to sign up for. Entice players to take part in more Magic: The Gathering—FINAL FANTASY season events, including the Chocobo Racing Event series, Commander Party, Standard Showdown, and others you may host to keep the fun going.

Next: Advertise

Support your events using downloadable assets from the WPN Marketing Materials page that are available in multiple languages. Here you'll find the tools you need to get the word out about Magic: The Gathering—FINAL FANTASY Prerelease events and more!

Stores in North America, be sure to log on to the WPN Marketing Portal to order your customizable advertising materials for Magic: The Gathering—FINAL FANTASY events today! WPN Premium stores receive a $300 promotional marketing credit to use before June 20, so order your materials now.

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