Submit Your Store's Floorplan
Before you can be designated as WPN Premium, you'll need to send your store's floorplan. Share your own or use one of these suggested tools.
WPN Premium
WPN Premium
WPN Premium Membership Benefits
WPN Premium stores enjoy the recognition of being one of the best game stores in the world and have priority placement in the Store & Event Locator.
Exclusive Product
Get Wizards product exclusive to WPN Premium stores, such as the all-foil Commander Collection Premium Edition.
WPN Premium Promos
WPN Premium stores receive dedicated Promos regularly to build hype for players.
Special Events
Grow your community with new events created just for WPN Premium stores, such as Preview Events.
Exclusive Marketing Materials
Receive quarterly benefits and tools such as storage solutions and signage to enhance merchandising.
Requirements to Achieve WPN Premium
Your Path to WPN Premium is tailored to enhance your store's unique brand. You can take as long as you need to earn your designation and your Retail Development Specialist will be with you every step of the way.
Any WPN member can apply! You do not need to meet all WPN Premium Quality checklist requirements to apply. You can get started by tackling these requirements.
Provide Exceptional Customer Experience
A secret shopper is deployed to your store to evaluate your customers' experience during your Path to WPN Premium. Your store must earn a 90 percent or higher score to achieve WPN Premium status.
Maintain Online Storefront
Making products more accessible gives customers a more accurate picture of what you have available. We require all WPN Premium stores to maintain their online storefront. We even provide marketing materials to support it.
Record a Store Walkthrough Video
Film a continuous, comprehensive walkthrough video for easy evaluation. Be sure to send your video using a permanent link (such as Google Drive) for your specialist to download.
WPN Premium Quality Checklist
This resource provides an overview of requirements that guide your Path to WPN Premium. Download it, print it, and keep it handy for conversations with your specialist.
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Start Your Path to WPN Premium
WPN Premium Metrics Checks
As a WPN Premium member, you will periodically undergo a play metrics check where the Wizards Play Network team will review your current metrics and ensure you're meeting minimum WPN Premium metrics to retain your WPN Premium status. The first of these annual metrics checks will take place the first week of December, 2024.
WPN Premium stores who have been WPN Premium for less than one year are exempt from their first metrics check, to give you time to meet the minimum metrics requirement.
As a reminder, WPN Premium stores need to maintain the following requirements by each annual play metrics check*:
- 1500 Tickets
- 30 Engaged Players
- 10 Activated Players
The exact timing of WPN Premium metrics checks may shift to ensure you have the greatest opportunity to capture play from the closest Prerelease date, and to accommodate for any additional unforeseen challenges.
*These metrics requirements roughly translate to reporting around 29 Tickets per week in Wizards EventLink, on average. All Magic events reported through Wizards EventLink, including Webcam and At-Home events, will count towards play metrics. As a reminder, you can review your current play metrics on your WPN profile page.