Sep 11, 2018

3 Easy Downloads To Help Sell More Boxes

These marketing materials were created by Wizards specifically to help WPN members move through the entire allocation of Prerelease Early Sale Promotion boxes.

Sep 11, 2018

3 Easy Downloads To Help Sell More Boxes

These marketing materials were created by Wizards specifically to help WPN members move through the entire allocation of Prerelease Early Sale Promotion boxes.

The easiest time to sell a new Magic set comes before the set is even out.

Think of it this way: how many players will be motivated to pick up a box of Guilds of Ravnica on release day but not on Prerelease weekend? Probably close to zero. But same can’t be said of the reverse.

Buzz peaks at Prerelease, and now WPN members can capitalize on it with the Prerelease Early Sale Promotion: presell boxes now and deliver them—plus an exclusive promo you can’t get in booster packs—on Prerelease weekend.

Step one toward selling through your allocation is to take it. Call you distributor now. (And check out Michael Bahr’s tips on managing the promotion in this article.)

Step two is getting the word out. Use these three digital marketing assets to do it:

 

Save yourself some clicks and get all of the assets below in one file here.

 

1. Table Numbers

 

 

Download them here.

 

These are a must for Open House and Prerelease.
 

 

2. Web Banners

 

 

Download them here.

 

The goal is to make the promotion unmissable: if a customer engages with you literally anywhere—your play area, your point of sale, your social media, your website—they know about the chance to pick up their box early and get an exclusive promo while they’re at it.

These are for your website, and they’re available in several sizes.

 

3. Facebook Header

 

Download it here.

 

This one’s easy. Just hover over the upper left side of your cover photo and click “change cover.”

When you talk about the promotion online, put all the focus on the benefit to the customer: they get an exclusive promo as a bonus, plus they can pick up their box at Prerelease. (Worth noting: customers can technically preorder at Prerelease—it's before street date, after all.)

All this is just for starters. We’ve got plenty more—including more social media images, and image of the promo itself, plus flyers and posters, over on our marketing materials page.

But first thing’s first—start with assets for the Early Sale Promotion. Download them one by one above or get them all together in one file here.

Related Articles

Aug 18, 2022

Wizards Presents: What Retailers Need to Know

Dominaria United, The Brothers' War, Events

Aug 18, 2022

Magic Product Resource Guides Now Available for Dominaria United

Marketing Materials, Dominaria United

Aug 18, 2022

[VIDEO] What Makes DMU a Need-to-Own Set for Your Players

Dominaria United

We use necessary cookies to allow our site to function correctly and collect anonymous session data. Necessary cookies can be opted out through your browser settings. We also use optional cookies to personalize content and ads, provide social media features and analyze web traffic. By clicking “OK, I agree,” you consent to optional cookies. (Learn more about cookies)