July 27th, 2016

Best in Class for New Players

How one British store grew their new player base so much, they needed a bigger store!

July 27th, 2016

Best in Class for New Players

How one British store grew their new player base so much, they needed a bigger store!

Warez Gaming in Bournemouth, UK, isn't your average gaming store.

As well as offering a wide range of sanctioned events every week—from Friday Night Magic to one-on-one Learn To Play sessions—it has also managed to grow the number of new players by over 50% in the past 6 months!

Owner Bradley Templeton let us in on the secrets that helped make his store best in class for new players.

Start Small

When Bradley started his store, he quickly discovered that the key to gaining new players was by creating small, yet high-quality events.

Even with just a handful of players, Warez Gaming offered a welcoming atmosphere, approachable staff, and a huge variety of Magic events for all levels of experience. This resulted in many of those initial customers becoming enthusiastic ambassadors for Warez Gaming—spreading the word to everyone they came into contact with.

Engage Online

As well as reaching out to new players through word of mouth, the team at Warez Gaming realized that there was a lot of untapped potential online.

Bradley explains:

My partner, Rosie, puts a lot of effort into our social media. It isn't an afterthought. She will carefully choose the language, images, videos, and even the fonts we use, with the aim of attracting both new and existing players.

And all the digital hard work paid off. Their Facebook page has over 1,400 likes and many people have become regular customers since first discovering Warez Gaming online.

Make Space

With the number of Magic events and players steadily increasing, Bradley soon found that they had outgrown their existing premises. However, he didn't have to look far—just two minutes away was a bigger store with potential to expand even further.

By making the move, Warez Gaming was able to offer a far more spacious and comfortable Magic experience to their players. This also enabled the team to run multiple events and tournaments at the same time.

The result? Reduced waiting times, happier players, and an average of 40 events reported every week!

Offer Something Extra

Not content with running high-quality events, an engaging social media channel, and a bustling business, the team at Warez decided to diversify even more.

Alongside their fun Standard games and regular Dungeons & Dragons evenings, you'll find snacks and drinks galore!

Our milkshake bar is hugely popular. It has been especially good for new players who may be too nervous to jump right in to playing Magic. They can grab a drink, relax, and watch a few games before trying it themselves.

Offering players a little something extra has made Warez Gaming stand out from the crowd, and given players yet another reason to tell their friends.

Store Stats: Warez Gaming

By Carly Drew

Related Articles

Jun 30, 2022

Game Night: Free-for-All and Pioneer Challenger Decks 2022 Release October 14

GN3, Q08

May 12, 2022

Love Your Local Game Store Promo Returns, Plus Upcoming Product & Event Previews

Love Your Local Game Store, Promos, Universes Beyond: Warhammer 40,000, Dominaria United

Aug 29, 2020

Onboarding: Introduction to the WPN

WPN Orientation

We use necessary cookies to allow our site to function correctly and collect anonymous session data. Necessary cookies can be opted out through your browser settings. We also use optional cookies to personalize content and ads, provide social media features and analyze web traffic. By clicking “OK, I agree,” you consent to optional cookies. (Learn more about cookies)