The time has nearly arrived for you to invite your community into the plane-enveloping House, where all their greatest fears come to life! Duskmourn: House of Horror Prerelease begins September 20, delivering a unique modern horror aesthetic that gives your community a whole new way to experience Magic just in time for the start of spooky season.

Prerelease is your players' first chance to experience all the chills and thrills of the cards, so use this planning guide to make sure no preparation is left lurking in the shadows.

Art by Anna Pavleena.

Prep Community and Staff for the Buy-a-Box Promotion

Customers who purchase a sealed display of Duskmourn: House of Horror Play or Collector Boosters will also receive one English-language Duskmourn: House of Horror Collector Booster alongside the Buy-a-Box promo, while supplies last!

This promotion is for in-store purchase or pick-up only; no Buy-a-Box promos or promotional Collector Boosters may be included in shipped orders at any time.

In your marketing kit, you received a quantity of free-of-charge Collector Boosters to hand out to qualifying customers; all free-of-charge Collector Boosters will be sent in English language.

Note that you will have fewer Duskmourn: House of Horror Collector Boosters than Buy-a-Box promos—this is to create an extra urgency around this incredible promotion and encourage players to pick up a qualifying display the first day they can at your store.

Catch Up on Cards with the Card Image Gallery

From Showcase treatments that glimmer to Glimmer creatures, the Card Image Gallery has the complete rollout of every card coming to Duskmourn: House of Horror and their variants. In addition, it shows your players what products to buy from you and where they can find their favorite cards in the set.

Bookmark the card image gallery page to keep it handy for any card-searching needs you may have. To answer burning collector and product detail questions, keep the Collecting article open as well.

Drive Players to the DailyMTG Prerelease and Draft Guide

As a modern horror theme, Duskmourn: House of Horror is bringing plenty of new mechanics to the table. Both new and experienced players may benefit from a perusal of the Prerelease and Draft Guide before heading to your event.

It includes a comprehensive rundown of how Prerelease works, plus reviews all the Draft archetypes for those participating in Booster Draft and Sealed events during the week of Prerelease. For players interested in watching someone build a deck in real time ahead of the event, send them to Good Morning Magic's YouTube page, where they can find Gavin Verhey's latest upload walking through building his own deck.

For those players who haven't caught up on the latest with the returning Archenemy format, make sure they check out Gavin Verhey's article on the format's evolution for Duskmourn.

Do you have players more interested in learning about the plane-enveloping House? Send them to the Planeswalker's Guide to Duskmourn, where they can learn more about this plane steeped in pain and fear. For players curious about their own survival odds, send them to play through this adventure.

Create Atmosphere In-Store with Decorations

While opening packs and testing horrifying card combinations is the reason your players are visiting your store at Prerelease, there's nothing stopping you from going all-out decorating for the occasion. Lean into the Halloween horror aesthetic, build an epic playlist of spooky ambience music to play during deck building, and even encourage staff or players to dress up!

While you're decorating, don't miss downloading the Duskmourn: House of Horror trailer from the marketing materials page; play it in the background to add to the ambience.

Any effort spent toward building a memorable and engaging experience makes Prerelease that much more special for your community—and it may even make some more likely to come back for more events during the season.

Schedule in EventLink and Advertise Today

Prerelease lurks right around the corner; are your events scheduled? Fill out your calendar to make sure last-minute players don't struggle to find your events!

Once you're scheduled, be sure to grab the marketing materials you need to make the final push for pre-registrations ahead of Friday's big event.