To further support WPN retailers worldwide, we are introducing Magic Product Resource Guides—new downloadable tools that contain top-level information about each product available in a Magic Standard set, how you can market them to your customers, and suggested planograms for merchandising.

Where to Find Product Resource Guides

These product guides will be readily available on our Marketing Materials page, and the Dominaria United Product Guide is available to download right away! New guides will be available for every Standard set with plenty of time for you to digest the contents and put a marketing plan together. The goal of each guide is to highlight what's new for each set release and share key information like event dates and product contents all in one place.

How to Use Product Resource Guides

You can use these guides to support staff who are less familiar with Magic products to help them quickly learn about which product works best for each type of customer they may encounter. They'll also be equipped with the knowledge to hype up upcoming sets to players by discussing relevant promos and events that your players may be interested in.

There are merchandising resources contained within the guides as well—you can use the planogram slides to help guide your merchandising around the Point of Sale in your store.

You may also reference the event dates page of the resource guide when planning your event strategy for the upcoming season. All the events are laid out on one page, making it a quick and easy reference for your employees.

Each Product Resource Guide details all the most incredible features unique to the set that you'll want to be sure you use in your marketing plan to your customers. Download the Magic Product Guide from the marketing materials page today and get a head start on your plans for Dominaria United.