Jan 23, 2024 — In-Store Play, Murders at Karlov Manor

Murders at Karlov Manor Prerelease Planning Guide

Prepare your staff and community to unravel the mysteries at Karlov Manor with the first Standard set release of 2024.

Jan 23, 2024 — In-Store Play, Murders at Karlov Manor

Murders at Karlov Manor Prerelease Planning Guide

Prepare your staff and community to unravel the mysteries at Karlov Manor with the first Standard set release of 2024.

On February 2, your community will start investigating to uncover the plot of Murders at Karlov Manor. A concerning string of murders has taken place on Ravnica, and it's up to your players to step into the role of Ravnica's top detectives, scrutinize the suspects, and crack the case.

There are plenty of mysteries to be revealed, all starting at Prerelease.

What's new inside the Prerelease Pack?

The Puzzle Experience

Inside physical Murders at Karlov Manor products, your players will have the opportunity to solve hidden puzzles. The Prerelease Packs contain one of said mysteries—each mystery is self-contained, but the super sleuths among your community may use the clues to discover the answer to the final overarching puzzle connecting all the previous pieces together.

The puzzle experience starts with product in your players' hands, and continues online—encourage your community to pick up product to get themselves started, and continue solving their puzzles online if they're curious about the conclusion.

Prerelease Promos

Each Prerelease Pack will also contain one of three promos in addition to the traditional foil, year-stamped promo card. These additional traditional foil promos are Standard-legal but cannot be included in players’ Sealed deck during the event. Players can still use their year-stamped promo in their Prerelease Sealed deck.

The additional Prerelease promo card may be any one of the following:

  • Melek, Reforged Researcher 
  • Tomik, Wielder of Law 
  • Voja, Jaws of the Conclave 

     

Boost repeat play with the Lapel Pin promotion.

The Prerelease Repeat Play Lapel Pin is for players who attend at least two Prerelease events at your store during Prerelease week. Encourage players to come back for additional Prerelease events throughout the week to earn a copy of this 3-inch detective badge-themed collectible lapel pin, while supplies last.

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Pass out the final wave of 30th Anniversary promos.

Murders at Karlov Manor is the final set featuring our 30th Anniversary promos, one for each of the years between 2019 through 2022. We hope you and your community have loved these extra promos to celebrate 30 years of Magic, and look forward to hearing stories of how these final four were received by your players.

  • Dovin's Veto
  • Vito, Thorn of the Dusk Rose
  • Deadly Dispute
  • Urza, Prince of Kroog (low print quantity)

We encourage you to get creative with your distribution of these promos, rewarding your community in the way you feel fits best.

Grab marketing materials to advertise all your events!

Prerelease is more than a celebration of the set—it's also a perfect opportunity to begin advertising the rest of your events to your community. Get your players in the know by sharing upcoming events during opening announcements, and keep the message going using our downloadable marketing materials to post on social media.

Magic 30th Anniversary promos 1000x1000px social media image


Review the full events and promos breakdown for Murders at Karlov Manor, get your events scheduled in Wizards EventLink, and get the word out to your players to collect preregistrations.

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