May 26, 2023

The Lord of the Rings: Tales of Middle-earth™ Merchandising Contest Now Open!

Show off your creative side and enter photos of your best displays for an opportunity to win a prize for your store.

May 26, 2023

The Lord of the Rings: Tales of Middle-earth™ Merchandising Contest Now Open!

Show off your creative side and enter photos of your best displays for an opportunity to win a prize for your store.

For WPN stores in Europe, the Middle East, and Africa, a fun opportunity is coming your way: we're launching a merchandising contest featuring the highly anticipated set The Lord of the Rings: Tales of Middle-earth™. Show off your creative side by creating the most unique display to showcase the beautiful suite of products for this set.

Our panel of internal judges at Wizards of the Coast will examine each submission and select the top three from the pool. These winners will be highlighted in a future article on the WPN website. And the best part? The three selected stores will win an uncut foil sheet of rare and mythic cards from The Lord of the Rings: Tales of Middle-earth!

Merchandising Contest Instruction Sheet


In order to participate in the merchandising contest, simply do the following:

  • Install your The Lord of the Rings: Tales of Middle-Earth shelf takeover card and fill your shelves with products. Get yourself inspired using the planograms in the Product Guide once it becomes available.
  • Take a maximum of 3 high-resolution photos that best show off your display, and send them via email to merchandisingcontest@wizards.com by June, 26th 2023 at noon GMT. You need to include at least one photo of the shelves with the takeover banner, but you may include photos of your store windows or any area where you've merchandised The Lord of the Rings: Tales of Middle-earth.
  • The three best submissions will be notified by the email you used to submit your entry. Each will win a foil uncut sheet of Rare and Mythic cards from The Lord of the Rings: Tales of Middle-earth.

The planograms found in the Product Guide are just one source of inspiration you can use to create your displays—feel free to get as creative as you like with the placement and setup of your products. If you're feeling ambitious, you may want to "stage" the products near the front of your store. You can go all out, using an appropriately colored tablecloth or woodsy decorations to transport your shoppers right to the familiar pathways of The Shire.

What are you waiting for? Show off your skills and enter the product display contest for The Lord of the Rings: Tales from Middle-earth.

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