It's not to get them to Prerelease. It's not to get them to buy a Planeswalker Deck. It's certainly not to get them into competitive play. Your goal with a potential player's first match is simply to get them interested in a second.
If you can do that, then the events, the sales, will all follow naturally. We've sent a flip book in your Core Set 2019 Open House kit to help.
This summer is the perfect time to attract new players to your store. Get them into Magic by running great demos with the Core Set 2019 Learn to Play Flip Book.
To run a great a demo, start by identifying the needs of the customer.
Begin by asking a few simple questions to get a sense of the customer's familiarity with Magic or other trading card games. This way, you can cater the demo to their existing knowledge.
Second, keep it simple. Avoid overloading players with information they don't need; instead, get into the action as quickly as possible.
To start out, all a new player needs to know is the goal of the game, how to play lands, and how to cast their creatures.
Once you've jumped into a game, you can explain other details, such as combat and different card types, as they come up.
Third, keep it fun. A fun demo increases the chances the customer will pick up Magic and return to your store.
Give your customer an increasing amount of autonomy over time. Guide them at first and then let them make decisions on their own over the course of the game.
Remember, your goal isn't to win, but to teach them the basics and make sure they have fun. Use positive reinforcement, and allow them to have small victories that leave them feeling good so they're more likely to play again.
Fourth, keep it short. Respecting your customer's time will go a long way to providing an enjoyable experience.
Unless the player asks for more information, to stick to the script. If they've played other trading card games before, you can speed up the teaching process by relating Magic terminology to elements from games they already know.
Finally, remember to pay attention to your customer and assess if you need to adjust your pace or repeat steps. By keeping your demo simple, fun, and short you can create an enjoyable and rewarding experience that leaves them wanting more.
As always, for more information and resources, just head over to the WPN website.