The secret is out: We are thrilled to bring the wacky, mysterious, and always eye-catching Secret Lair line to WPN stores! Here are the key details you need to offer this specialty product line at your store.

What Is Secret Lair?

Secret Lair is an official sub-brand of Magic: The Gathering that offers specialty products known as "drops." A Secret Lair drop is an exclusive, limited-run selection of unique cards (usually 4 to 8) created in collaboration with artists, creators, and brands.

Read more about Secret Lair drops.

What Makes Secret Lair Desirable to Customers?

Each drop puts a brand-new spin on fan favorite cards and might even have something entirely new. Some cards look like traditional Magic cards with new artwork; others might look like pop art, photographs, your favorite movie, or even cereal boxes! The Secret Lair line delivers beautiful, weird, stylized, and always cool designs not found in other Magic products and are perfect for players looking to bling out their decks or collect rare and unique cards.

How Are Secret Lair Drops Distributed?

Secret Lair drops are initially sold direct-to-consumer through the Secret Lair website during limited sales windows, available in foil and non-foil. Select Secret Lair drops that include one or more new-to-Magic cards will be available in non-foil to WPN members through our authorized distributors a few weeks following the initial release.

How Can I Carry the Secret Lair Line in My Store?

When a Secret Lair drop is available through Wizards of the Coast authorized distributors, WPN members will be notified via email. We recommend reaching out to your distributor quickly when these offers go out—availability is highly limited!

How Can I Stay Up to Date on the Latest Drops?

We like to experiment and are always coming up with new drops, so sign up for the mailing list and follow our socials to keep up with the latest announcements:

Secret Lair website: MagicSecretLair.com
Instagram: com/mtgsecretlair
Bluesky: app/profile/mtgsecretlair.com
X: com/MTGSecretLair

For details about past or upcoming Secret Lair drops available through our authorized distributors, keep an eye on the WPN product page.

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