WPN Promo Usage and Policies

WPN Promo Usage and Policies

September 9, 2021 | 2 min to read

Below you will find promo distribution policy and guidance for all current and upcoming WPN promotions. This page will be updated with new promo usage information as it is announced. Unless otherwise stated, promotional materials sent by Wizards of the Coast must be distributed as directed below and cannot be sold.

Evergreen Promos

Promo Packs

WPN members are sent a quantity of Promo Packs based on their play metrics with each Standard set release. You can find the contents of the current season’s Promo Packs here.

As a reminder, you may use Promo Packs to:

  • Support your Magic: The Gathering events (including remote events)

  • Reward players who bring a new player or customers to your store (along with Bring-a-Friend promo)

  • Reward players that mentor or teach a new player (along with Bring-a-Friend promo)

  • Incentivize first-time Magic purchases or event participation (along with Welcome Booster)

  • Incentivize Wizards Account or Magic: The Gathering Companion App adoption

  • You may open promo packs and use the cards individually.

  • [Pandemic-related policy allowance] As a bundled sales incentive with sealed Magic: The Gathering product

  • [Pandemic-related policy allowance] You may ship Promo Packs

You may not use Promo Packs:

  • Before the official release date of the associated set

  • To support Prerelease events

  • To promote other games

Buy-a-Box Promos

  • Provide one Buy-a-Box promo card to each customer who purchases a full display of Magic: The Gathering Draft Boosters, Set Boosters, Collector Boosters or [pandemic related policy allowance] 6 Prerelease Packs of the associated set, while supplies last.

  • Distribute one Buy-a-Box promo for each full display a customer purchases. At your discretion, you may limit the number of Buy-a-Box promos a customer can receive.

  • At your discretion, you may limit the number of Buy-a-Box promos available for each qualifying purchase. You may also opt out of one or more of these qualifying purchases.

  • Buy-a-Box promo cards may not be distributed to consumers prior to set release on-sale date of the associated set, with the exception of Prerelease.

  • [Pandemic-related policy allowance] You may include Buy-a-Box promos for shipped orders.

Welcome Boosters

Welcome Boosters are fixed promotional booster packs sent to WPN members with each Standard set release. They contain a sampling of different Magic: The Gathering cards to give potential new players a taste of what Magic offers and guide them on the first steps of their journey with the game.

  • Provide a Welcome Booster to a potential new player after offering an in-store demo of the game.

  • The surplus promo policy does not apply to this promotion.

Bring-a-Friend Promos

Bring-a-Friend Promos are sent alongside Welcome Boosters and are meant to reward players who help introduce new players to Magic: The Gathering.

  • Provide a Bring-a-Friend Promo to existing players that bring a new player or customer to your store.

  • Provide a Bring-a-Friend Promo to existing players that mentor or teach a new player how to play Magic: The Gathering.

  • The surplus promo policy does not apply to this promotion.

Store Championship Promos

Store Championships are a biannual competitive tournament available to all WPN stores. This event provides participation, top-8, and first place promos.

  • Provide one Store Championship participation promo to each participant while supplies last.

  • Provide one Store Championship top-8 promo to each player in the top-8 of the tournament. At WPN Premium stores, these promos will include the store’s name on the card.

  • Provide one Store Championship first place promo to the first-place winner of the event. At WPN Premium stores, these promos will include the store’s name on the card.

Special Promos

Love Your Local Game Store Sales Promo

The first phase of the Love Your Local Game Store promotion is the provision of a foil, retro-frame Fabled Passage sales promo.

  • Provide one Fabled Passage promo to any customer that makes a $50 or more purchase of sealed Magic product in your store.

  • Limit one per day.

  • Entry fees do count towards this promotion (including for events that use sealed product).

  • The start date of this promotion varies by region:
    • United States: June 28

    • Asia Pacific: June 28

    • Europe: July 16

    • Canada: August 6

    • Latin America: TBD

  • At your discretion, you may choose to begin this promotion at your store at a later date.

  • The surplus promo policy does not apply to this promotion.

Love Your Local Game Store Play Promos

The second phase of the Love Your Local Store promotion is the provision of 1 of 5 foil retro-frame play promos for in-store event participation.

  • Provide 1 of the 5 play promos for each event a player attends at your store on different days.

  • Each player can earn up to 5 total for attending events on 5 different days (1 of each).

  • At your discretion, you may restrict this promotion to paid events at your store.

  • At your discretion, you may extend this promotion to casual play participation.

  • The start date of this promotion varies by region:
    • United States: July 23

    • Canada: September 24

    • Europe: September 24

    • Asia Pacific: TBD

    • Latin America: November 19

  • At your discretion, you may choose to begin this promotion at your store at a later date.

  • The surplus promo policy does not apply to this promotion.

Innistrad: Crimson Vow Companion Promos

WPN members will receive a quantity of 3 promos (Dominating Vampire, Fell Stinger, Geistlight Snare) to be provided to event participants that register using Magic Companion or a Wizards Account.

  • Provide these promos to players that participate in in-store events at your discretion.

  • Participants must register using Magic Companion or their Wizards Account to qualify.

Commander Party Promos

Commander Parties are a special story-driven Commander event available to WPN Premium stores. This event provides a faction card, masquerade mask, and promo card to each participant.

  • Provide one faction card, masquerade mask, and promo card to each Commander Party participant while supplies last.

Regional Promos

Asia Pacific: Challenger Series Promos

WPN members in select regions of Asia Pacific will receive promos to support Store Challenger Series Qualifier or Championship events.

  • Provide one of these promos to each player that participates in your Store Challenger Series events while supplies last.

  • Each promo has a designated window for when it should be provided:
    • June 21 – July 18: Moraug, Fury of Akoum

    • August 9 – September 5: Ox of Agonas

    • October 11 – November 7: Angrath, The Flame-Chained

    • December 6 – January 16: Tahngarth, First Mate

Canada: Innistrad: Crimson Vow Prerelease Promos

Canadian WPN stores will receive Crimson Vow set symbol pins and oversized Edgar Markov and Olivia Voldaren promo cards with a wedding invitation instead of the standard Magic: The Gathering card back.

  • Provide one oversized card and one pin to each Innistrad: Crimson Vow Prerelease participant while supplies last.

  • You may determine which oversized card players receive at your discretion.

Surplus Promo Policy

Unless otherwise stated, you are free to use surplus promos as you would Promo Packs once the next Standard set has been released.

If you have any questions about promo usage not covered here, please contact Retail Support.

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