Ready to Join WPN?

To start, you will need to sign in with your individual Wizards Account, or create one if you don't have one. Wizards Accounts are only for individuals, so please do not create an account under your store or business name.

Note: Application requirements may vary by region outside the United States and Canada. Stores in other regions should follow the guidance below unless otherwise directed by their regional WPN team.

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The Application Process

To review a retailer's application to join the WPN, our team asks that you submit the following items when completing the application form:

1. Video walkthrough of your store
2. Proof of ownership/business documentation

Missing or incorrect information will delay the application review process.

Ownership Verification

At this time, only the registered business owner may apply to join the WPN. Applications must be submitted using the individual owner's Wizards Account, which will be associated with the store profile. (Note: Wizards Accounts are only for individuals, not organizations; additional staff can be added to the store using their own individual Wizards Accounts.) Please provide a valid and current business license or government issued documents. These documents must include:

• The owner's name (which should be the same as the applicant)
• Your store's name
• The store's physical address.

Examples of valid business documentation: business license, tax ID, articles of organization/incorporation, executed lease, municipal licenses, or certificates of authority.

Examples of documents that are NOT accepted: documentation containing sensitive information (e.g., utility bills, invoices, insurance documents, passports, or driver's licenses).

Important:

• Outside the United States and Canada, application requirements may vary by region. Your WPN representative can provide region-specific guidance.
• If your store is an LLC operating with a DBA, please be aware that documents that show both will be required as a part of your application.

Video Walkthrough

We'd like to see your store as if we were visiting in person. Please submit one continuous video filmed in landscape (horizontal) orientation that clearly shows all areas of your store.

Note: we cannot accept videos hosted on social media platforms such as YouTube, Facebook, Instagram, or TikTok.

What to Include in Your Video Tour

Please ensure your video captures:

• The exterior of your store and the surrounding area, including all store signage
• Your point-of-sale area and your current Magic: The Gathering sealed product display
• Your dedicated play space with seating for eight or more players
• Any public amenities available to your customers (including restrooms)
• Non-public areas such as storage rooms, office spaces, and employee-only sections (please show behind all doors)

Follow these tips so your video captures the best representation of your store:

• Shoot in landscape mode (horizontal). It makes for the easiest viewing experience and shows us more of your store at once.
• Use slow pans to showcase your store. This makes it easier for the team to get a sense of your store's identity and play space.
• Don't worry about background noise or narration; we review videos without sound.

What We're Looking for in WPN Applicants

Below are some of the expectations for WPN applicants, and what we're looking for in your store:

• You are an independent retail store that offers a welcoming, clean, and safe environment for customers of all ages to purchase and play with current Wizards of the Coast products.
• The play space is large enough to organize at least eight player events comfortably. It may be permanent or flexible—if temporary, please show the space fully set up when filming.
• The store is open for business, not currently under construction or in the process of being set up.
• A professional exterior sign is displayed (it cannot be handwritten).
• Your store is clean, clutter-free, and in good condition—including fixtures, play spaces, restrooms, hallways, and other areas—posing no safety issues or guest experience concerns.
• The retail merchandising space is professionally arranged and stocked with current Wizards of the Coast sealed product. There should be at least four displays of Magic product from the last two years.
• Your store has a reliable internet connection.
• Your store doesn't share space with another business and is not located inside another business.
• Clean, accessible restrooms are available on site. If the restrooms are a shared amenity, as in a shopping mall, they must be accessible to customers during your store's operating hours.

Missing Requirements

We have high standards for entry into the Wizards Play Network. Your store's application may be rejected for any of the following reasons:

• Violating WPN or individual program policies
• Failing to demonstrate appropriate commitment to the WPN program or failing to respond to requests for information from the WPN team

Once you have been accepted into the WPN, we reserve the right to close any WPN account at our discretion.

Note: enforcement criteria and review processes may vary by region.

Stay Up to Date on the Latest

Our WPN website is updated regularly with new articles and marketing resources to support your store—check back often for the latest news and insights. We also send emails weekly to keep you informed about key dates, event scheduling, and important details so you won't miss a beat.