The WPN welcomes game stores that are dedicated to offering gathering places for their community.

Please keep in mind that WPN stores must offer a welcoming, clean, and safe environment for customers of all ages to purchase and play with current Wizards of the Coast products.

If you've already built an independent retail store where players feel welcome, friendships form over card tables, and your community keeps coming back week after week, then take the next steps to make it official.

The Application Process

The WPN welcomes store owners to submit a new store application. We ask that WPN applications only be submitted if your store is open for business, not currently under construction or in the process of being set up. Additionally, your store should not share space with or be located inside another business.

To begin an application, the store owner will need to sign in with their individual Wizards Account. As a reminder, Wizards Accounts are only for individuals, so please do not create an account under your store or business name.

When submitting your application, our team asks that you submit the following items

1. Video walkthrough of your store
2. Proof of ownership/business documentation

Please note that missing or incorrect information will delay the application review process.

Application requirements may vary by region outside the United States and Canada. Stores in other regions should follow the guidance below unless otherwise directed by their regional WPN team.

Ownership Verification

Please provide photos or scans of legal or state-issued documentation that includes the following:

• The store owner's name (which should be the same as the applicant)
• The store's name
• The store's physical address

If your store is an LLC operating with a DBA, please be aware that documents that show both will be required as part of your application.

To complete this portion of your application, all three requirements must be included. You may submit multiple documents, but each document must include at least two of the requirements.

Examples of valid business documentation: business license, tax ID, articles of organization/incorporation, executed lease, municipal licenses, or certificates of authority.

We are currently unable to accept documentation containing sensitive information (e.g., utility bills, invoices, insurance documents, passports, or driver's licenses).

Video Walkthrough

We'd like to see your store as if we were visiting in person. Before you start filming, consider double-checking to make sure the store is clean, clutter-free, and in good condition, including fixtures, play spaces, restrooms, hallways, and other areas, with no safety issues or guest experience concerns.

Please submit one continuous video filmed in landscape (horizontal) orientation that clearly shows all areas of your store. Use slow pans to showcase your store. This makes it easier for the team to get a sense of your store's identity and play space.

We are unable to accept videos hosted on social media platforms such as YouTube, Facebook, Instagram, or TikTok.

Please ensure your video captures:

• The exterior of your store and the surrounding area, including professional store signage.
• Your point-of-sale area and your current Magic: The Gathering sealed product display. There should be at least four displays of Magic: The Gathering product from the last two years.
• Your dedicated play space with seating for eight or more players. If this space is temporary, please show the space fully set up when filming.
• Any public amenities available to your customers (including restrooms). If the restrooms are a shared amenity, as in a shopping mall, they must be accessible to customers during your store's operating hours.
• Non-public areas such as storage rooms, office spaces, and employee-only sections (please show behind all doors).

WPN Store Review Timeline

Before submitting, make sure your application is complete. As a reminder, the WPN program only accepts applications from the registered owner of the business. A complete application will include all required elements for ownership documentation and a video walkthrough as listed above. Once assigned, WPN applications that are complete are typically processed within 1–3 business days.

If any components are missing, processing may be delayed, which can impact your store's approval date and eligibility for upcoming promotional material shipments. Promotional material allocations are finalized 2–3 months before their scheduled delivery date. To qualify for an upcoming seasonal shipment, your store must be an approved and active WPN member by that deadline.

Missing Requirements

We have high standards for entry into the Wizards Play Network. Your store's application may be rejected for any of the following reasons:

• Violating WPN or individual program policies
• Failing to demonstrate appropriate commitment to the WPN program or failing to respond to requests for information from the WPN team

Once you have been accepted into the WPN, we reserve the right to close any WPN account at our discretion.

Note: enforcement criteria and review processes may vary by region.

Stay Up to Date on the Latest

Our WPN website is updated regularly with new articles and marketing resources to support your store—check back often for the latest news and insights. We also send emails weekly to keep you informed about key dates, event scheduling, and important details so you won't miss a beat.