EMEA Update: To ensure as many stores as possible in the EMEA region have their promotional materials on hand for the event, the Magic Celebration Event has new dates: July 14 – 16. You can reschedule your event in Wizards EventLink using our new event template. If you’ve already scheduled, be sure to also cancel your existing event.
In addition, dice sets may be delayed to certain stores across the EMEA region—if your dice sets do not arrive in time for your event, you may issue an IOU to eligible participating players to return to pick up their dice set once they arrive at your store. As a reminder, WPN stores should expect to receive 30 sets of dice; WPN Premium stores should expect to receive 90 sets. Dice sets will require assembly with the The Lord of the Rings: Tales of Middle-earth™ dice bag before distributing to players.
The Fellowship joins The Gathering in a big way this summer: WPN stores around the globe can host a The Lord of the Rings: Tales of Middle-earth™ themed Magic Celebration event from July 7 – 9. This event will bring brand-new and long-time players together to enjoy games of Jumpstart in a familiar setting from the epic fantasy novels written by J.R.R. Tolkien.
You can use the Magic Celebration event to encourage your players to create their own Wizards Account. With a Wizards Account, players can log into MTG Arena, use the Companion app at your store, and more. During the event, help new players understand the benefits of joining, and make sure they know how to find future events at your store.
Players who complete the participation requirements above earn the following rewards:
At WPN Stores:
At WPN Premium stores:
In addition to the above, players at WPN Premium stores can participate in a Photoflyer souvenir photo experience. Players can take a souvenir photo at the event check-in table, which is also a playable 1/1 Human token.
Scheduling: Multiple events between July 7 – 9; use the Magic Celebration Event scheduling template
Rules Enforcement Level: Casual
Pairing Method: Player-List Only
Promotional Item Support:
Players who register for the event using their individual Wizards Account and play 3 rounds of Jumpstart are eligible to receive promo materials at the event.
WPN Premium Promotional Item Support:
All WPN stores should distribute their invitation flyers to all players interested in The Lord of the Rings: Tales of Middle-earth in their store.
You'll receive bulk quantities of the colored d6 dice and the dice bags separately. Store associates will need to assemble your dice sets. Place three d6 of the same color into one maroon dice bag to create one dice set.
These d6 dice match the Spindown dice found in the Prerelease Pack, Bundle, and Gift Bundle products respectively. Encourage collectors to complete their set by purchasing these products or trading with friends.
WPN Premium stores will receive 3 times the amount of dice sets, as well as a Photoflyer souvenir photo kit.
Please refer to the instructions inside the Photoflyer kit. Get ready to greet your players at your Magic Celebration event check-in with the opportunity to take a photo and turn it into a souvenir 1/1 Human token they can play with in all their games of Magic, along with their new dice set.
You will need to have AA batteries to use your Magic: The Gathering Instax Mini Polaroid camera before the event, preload a pack of Polaroid film into the camera, and have your Photoflyer frames ready to go.
If your store ends up with extra promotional materials such as dice sets, your store may use them to support Magic: The Gathering play events or promotions in accordance with the Surplus Promo policy. Promotional materials may never be sold under any circumstances.
Note for WPN Premium stores: please carefully store your Magic: The Gathering branded Instax Mini Polaroid camera provided with your Photoflyer kit. It will be used in future marketing activations you won’t want to miss out on!
Metrics will be reactivated with at least 6 months' notice. At this point in time, we do not have a current anticipated date for metrics reactivation. Until the end of the grace period, promo and product allocations will be based on live metrics or the Q1 2020 metric snapshot, whichever is higher.
As always, all Magic: The Gathering events reported through Wizards EventLink will count towards play metrics: Tickets, Engaged Players, and Activated Players.