About Open House

Taking place on release weekend, Open House is a space for new-to-Magic players to come to your store and learn how to play Magic: The Gathering in a friendly social environment. Your engaged players in the community are encouraged to join the fun, bring their own friends along to teach, or even become a mentor to newer players in your community.

You can run demonstrations using the Starter Kit and send players off to play casual games using those decks, or team up new players with experienced mentors in Two-Headed Giant matches using Jumpstart 2022 packs (or other Jumpstart product you have on-hand). Open House is a key opportunity for your store to engage with a fresh wave of new players and encourage them to return to your store throughout the season.

Scheduling: Between April 19 – 21; use the Open House scheduling template

Format: New Player Event, Jumpstart

Rules Enforcement Level: Casual

Pairing Method: Player-List Only

Promo Support:

  • Participation promo
  • Sticker Sheet featuring Outlaws of Thunder Junction and evergreen Magic: The Gathering art (for interested participating players, while supplies last). Sticker sheets can be provided to players at Open House or any program event throughout the season.
  • Bring-a-Friend promo (both new players and their experienced friends receive the promo)

Metrics & Allocation Information

On March 1, 2024, the snapshot metrics will no longer be in effect; only your live metrics will be used to determine promo and product allocations. That means that we will no longer be using Theros: Beyond Death Prerelease numbers when determining your store's Prerelease allocation.

Prerelease allocations are currently determined by checking past reported Prerelease events, typically the two or three that precede the most recent. Until March of 2024, Theros: Beyond Death will also be included in the checked sets for stores that hosted that event. Your baseline Prerelease allocation is based on the highest total attendance among checked sets.

All WPN members must meet a baseline metric requirement to remain part of the network—currently, the minimum requirements are 250 Tickets and 5 Engaged Players annually. WPN Premium retailers must achieve 1,500 Tickets, 30 Engaged Players, and 10 Activated Players annually.

All Magic: The Gathering events reported through Wizards EventLink, including At-Home Prerelease events, will count towards play metrics: Tickets, Engaged Players, and Activated Players.

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