Sep 19, 2022 — Universes Beyond: Warhammer 40,000, Events

3 Ways to Raise Warhammer 40,000 Commander Launch Party Attendance

Prepare your materials and advertise to help boost awareness of your store's Commander Launch Party.

Sep 19, 2022 — Universes Beyond: Warhammer 40,000, Events

3 Ways to Raise Warhammer 40,000 Commander Launch Party Attendance

Prepare your materials and advertise to help boost awareness of your store's Commander Launch Party.

The Warhammer 40,000 Commander Decks release on October 7, and we hope you've been preparing your players for this legendary clash of tabletop titans!


Use the Event Promo to Incentivize Sign-Ups

At your Commander Launch Party, players can earn a copy of the promo Fabricate by purchasing a Universes Beyond: Magic x Warhammer 40,000 Commander Deck and playing with it in store.


Commander Launch Party promo Fabricate


Players can earn additional promos by buying additional decks to play with, so if your players are itching to try more than one of the new decks, let them know they can also earn more copies of Fabricate.

Webcam Commander Launch Party players are also eligible to receive a copy of the promo, so as the event draws closer keep advertising with the promo to secure additional sign-ups.


Invite Your Casual Commander Players to Join

If your store hosts regular Commander Nights, share the details of the upcoming Commander Launch Party with your community. This can be a chance for these players to explore the grimdark world of Warhammer 40,000 while enjoying their favorite format and social time with their friends.

Don't miss the opportunity to share details of the Commander Launch Party whenever possible—you never know how many additional event attendees you may secure!


Advertise to Warhammer 40,000 Fans

Warhammer 40,000 fans will feel right at home with these Commander decks, engaging with familiar characters and lore—plus, they may find great fun in expanding their strategies to topple their friends' Commanders in a free-for-all battle between factions.

We've previously discussed ways you can encourage Warhammer 40,000 fans to return to Magic and give these Commander Decks a try; now is the time to use each of those strategies to spark an interest in your event!

The Commander Launch Party event for Warhammer 40,000 Commander Decks runs from October 7–9. Time is running low if you haven't scheduled your event yet, so head to Wizards EventLink right away so you can share this release celebration with your community.

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