Bloomburrow is Magic's first journey to the titular plane of Bloomburrow, a setting focused on anthropomorphic animals and the story of how they band together to defend their pastoral land, Valley, from the Calamity Beasts that tower over them.

Prerelease for Bloomburrow begins July 26; use the resources at hand to ensure your store and staff are totally prepared to welcome all visitors to this new experience.

Remind Players of Buy-a-Box Promo Details

For Bloomburrow, the Buy-a-Box promo is mechanically unique and cannot be found within Bloomburrow Play Boosters. In addition, please note that all WPN stores will receive this promo in nonfoil; WPN Premium locations will receive both foil and nonfoil versions.

Players hoping to get their hands on Flubs, the Fool—the Buy-a-Box promo—can do so starting July 26 by coming into your store and purchasing the following:

• Full display of Play Boosters
• Full display of Collector Boosters

Remind your customers that only in-store purchase or pickup applies; the Buy-a-Box promo may not be included in any shipped orders at any time.

Bring Valley to Life with Store Décor

The story of Bloomburrow focuses on a region within the plane, called Valley, where foliage towers overhead like a forest and boulders serve as mountains to its tiny residents, the animalfolk. This temperate stretch of land might inspire you to decorate your store to make it even more inviting and welcoming to your players at events!

You might use foliage to create a woodsy setting, especially if you have decorations left over from previous events. Or maybe you'll design something larger-than-life to transport your players to the plane.

Encourage Players' Self-Expression

With ten different animalfolk represented in the set, players have plenty of opportunity to choose between what group they most align with. Each animalfolk has a different play style to match, so encourage players to pick what they enjoy most—whether that's the adventurous, goodhearted mousefolk or trinket-collecting raccoonfolk!

Direct your players to the Planeswalker's Guide to Bloomburrow for a comprehensive walkthrough of each animalfolk to help them decide which to try first.

Illustration by Jakub Kasper.

Prep for Prerelease Early Sales

For WPN stores outside of Japan, Prerelease Early Sales is a fantastic opportunity for your players to get their hands on even more Bloomburrow right at Prerelease.

What is Prerelease Early Sales? During the week of Prerelease, WPN stores retain the exclusive allowance to sell all products from the new set—including boosters in any quantity and even singles!

Schedule Events & Download Marketing Materials

If you haven't scheduled your events yet, go to Wizards EventLink right away and get your Prerelease events on the books! You can run as many Prerelease events as you like during Prerelease week; be sure to use the Prerelease event template.

Once you're scheduled, you're ready to start advertising. Our marketing materials page has everything you need to advertise Bloomburrow events, from Prerelease and beyond.

Get your players ready to shrink down for a big adventure with Bloomburrow!