September 12th, 2017

Here's the Real Goal of Open House

This weekend, Open House will bring thousands of new players to their first event. But it's only a success if they come back for a second.

September 12th, 2017

Here's the Real Goal of Open House

This weekend, Open House will bring thousands of new players to their first event. But it's only a success if they come back for a second.

Fans who do regular in-store play bring more to the Magic ecosystem than those who don't. Initiating them into the hobby means making sure their initial experiences are positive, ushering them toward deeper investment, and creating higher rungs for them to reach for if they want to.

The WPN event calendar is designed to create that trajectory. Players start with Open House and, with your help, engage with in-store Magic at the level they choose, with clear next steps always in front of them.

Here's the ideal event path and how to guide players through it:

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