Oct 9, 2023 — News
WPN Premium retailers in the U.S., Canada, and Guam can now order customizable, print-on-demand marketing materials from the new WPN Marketing Portal powered by Smartpress.
Oct 9, 2023 — News
WPN Premium retailers in the U.S., Canada, and Guam can now order customizable, print-on-demand marketing materials from the new WPN Marketing Portal powered by Smartpress.
We’re thrilled to launch the new WPN Marketing Portal powered by our new partner, Smartpress. It’s loaded with incredible features, including easy customization, a smooth checkout process, promotional marketing credits for your store to redeem, and the ability to purchase additional materials and add them all to one cart.
This comprehensive article will be your one-stop shop for all things about the WPN Marketing Portal launch: details about the portal, key dates to remember, what's available to order, and how to access your login credentials to get started.
To jump immediately to the FAQ at the end of the article, click here.
The Wizards Play Network Team has continued our quest to build a legendary WPN Marketing Portal—a place where Wizards Play Network retailers can order from an ever-increasing catalog of high-quality, customizable marketing materials that fit your unique store’s needs.
These materials are available in addition to your regular WPN marketing materials like set posters, so never fear—you’ll still receive your normal marketing kit as well.
The WPN Marketing Portal can be found at wpn.collaterate.com—bookmark this page if you're part of our pilot launch with WPN Premium retailers in the U.S., Canada, and Guam!
This limited launch of the new WPN Marketing Portal will only be available to WPN Premium retailers in the U.S., Canada, and Guam. We plan to expand the program in the future. Your feedback, gathered in an upcoming survey, will be critical to guiding our next steps with the new WPN Marketing Portal.
The WPN Marketing Portal will be open year-round with long-term or “evergreen” marketing materials and rotating seasonal materials. Here are a few dates you’ll want to keep top of mind:
October 9:
October 20:
December 5:
To start, we’ll feature seasonal Magic: The Gathering materials for The Lost Caverns of Ixalan, plus evergreen Magic and Dungeons & Dragons materials to advertise these beloved games to your players year-round. In the future we’ll be adding more options—let us know what you would like to see added when you provide feedback!
Beginning with The Lost Caverns of Ixalan, you’ll be able to order the following materials. Anything marked “Custom” can be fully customized to your store’s needs.
Instructions for each marketing material can be found on the corresponding page within the portal. We especially recommend reading the instructions for window clings!
When you are choosing the quantity to order for each item, remember that pricing shown is the subtotal for the entire quantity (not price per unit). The first item in each order includes a materials and press set-up charge.
Please keep in mind, additional copies of the same custom material will cost less than the first; you’ll get the best pricing on higher quantities of your customizable items.
If you are new to WPN Premium and didn’t receive the A-Frame Sidewalk sign holder we rolled out with The Lord of the Rings: Tales of Middle-earth™, reach out to WPN Retail Support or your dedicated WPN Premium Business Development Specialist to see if you’re eligible for a promo code redeemable for one complimentary fixture. Stores that already received a complimentary fixture from Wizards of the Coast are not eligible.
Log into the site at wpn.collaterate.com. See your invitation email sent to Store Owners and Admins for your store or chain’s initial login username and password, plus your starting promotional marketing credit balance; it begins with the subject line "[WPN] New Marketing Portal Now Open!"
Be sure to update your password to something only authorized users will know after you log in for the first time—you can do this on the Account page when logged into the portal.
It is up to your store to decide who should have the login credentials—owners, managers, and/or admins are our recommendation. Remember that you’re in charge of your store’s login credentials and promotional marketing credit balance. Only share the login with people authorized to spend your store or chain’s promotional marketing credits and/or any saved credit card payment methods.
Each eligible store location will receive promotional marketing credits provided by Wizards of the Coast to spend toward complimentary marketing each season. Credits will be determined by your current WPN Play Metrics. You are welcome to spend beyond your complimentary credits to purchase additional materials, and everything can be added to one cart for easy checkout.
For The Lost Caverns of Ixalan season, your store may receive $200, $300, or $400 in promotional marketing credits. Please keep in mind that these amounts may change in the future. Your credits will be applied to your order automatically at checkout, and cover marketing material cost and tax. Wizards of the Coast currently covers FedEx Ground shipping costs.
Credits will expire at the end of each season and will not roll over from set to set, so we encourage you to use all your promotional credits each season.
Chain stores will have all promotional credits for each of their connected locations combined into one user account. Chain store users can choose to place one big order shipped to one location and divide up the materials after arrival, or you can ship multiple separate orders to different locations. In short, chain stores can choose to spend their credits as desired between locations.
Please refrain from using custom text on any marketing materials provided through the WPN Marketing Portal for jokes, vulgar language, or personal messages. Language used on these materials should be related to the sale of sealed Magic or Dungeons & Dragons product or events related to in-store Magic or D&D play.
Marketing materials provided via the WPN Marketing Portal are meant for display in your store, and may not be resold or used as player prize support. For additional guidance, please review our current Marketing Materials Policy.
If you're unsure of your store’s official Store Email Address, this information appears in the Store & Event Locator.
In the event you are having trouble logging in, one of your connected locations is missing or incorrect, or you have another question for the WPN team, please reach out to Retail Support.
Order-related questions should use the in-portal communications system. Go to your "Orders" page and select the order you're having trouble with. You can select "Messages" and send any questions directly to Smartpress so they can get you the quickest answer.
A: Login information can be found in your invitation email from October 9. Look for the subject line, “[WPN] New Marketing Portal Now Open! Login Information for...”
A: Reach out to WPN Retail Support or directly to your WPN Premium Business Development Specialist, and we’ll be happy to help troubleshoot.
A: No! These materials are in addition to all the normal marketing materials you receive.
A: Each order will be processed within 48 hours of being received. Including production and shipping time, you can expect to receive your shipment within 7-14 business days. You can check tracking in the Orders page when logged into your account on the portal.
A: Log on to the portal and click on “Orders” in the top menu bar. You’ll be able to view order history and click on the specific order you have a question about. You can send a message directly to Smartpress from that order screen—they’ll have all the info they need to help you make it right.
Be thorough when reviewing your proofs and ensure everything is correct before clicking “Approve.” Your order will be produced and shipped to you soon after it is placed.
A: These marketing materials are “print-on-demand,” which means your order is processed and shipped right away as a one-off. Printing one item at a time is more costly, but allows for customization and more immediate arrival in your store.
When you are choosing the quantity to order for each item, remember that pricing shown is the subtotal for the entire quantity (not price per unit). The first item in each order includes materials and press set-up charge.
Please keep in mind, you’ll get the best pricing on higher quantities with your customizable items.
We think these costs are worth it for your store to have custom marketing, and that’s why we’ve provided promotional marketing credits for you to spend!
A: Everything can be combined into one order. Go ahead and fill your cart with as many marketing materials as you like. Your promotional marketing credits will automatically be applied, and any remaining balance can be paid with a credit card in the same order/shopping cart.
A: No, promotional marketing credits do not roll over or stack. Credits will be issued along with new Magic: The Gathering seasonal materials, and both will eventually expire to make way for the newest set of seasonal materials. Be sure to use up your credits each season before they expire!
You can find the expiration date (and more info about credits) under the Promotional Marketing Credits section within the Help Topics menu.
A: You are free to place as many orders as you’d like on the WPN Marketing Portal all year-round. After you’ve used up your credits each season, you may choose to order additional materials and pay for them out-of-pocket at any time (just be sure to order before they expire).
A: No, you may not use these materials for prizing, giveaways, or for sale. They are to be used for display in your store, and to support Magic: The Gathering and Dungeons & Dragons sales and play in your store only. Please refer to our Marketing Materials Policy for more guidance.
A: No, images from the portal should not be downloaded, altered, or printed elsewhere. Please refer to our Marketing Materials Policy for more guidance.
A: Seasonal materials should be displayed in your store only for as long as the advertised event or product is relevant for encouraging sales. You should plan to take down older materials at regular intervals to make way for newer materials.
Long-term or “evergreen” materials are designed to live long-term in your store, and feature iconic Magic: The Gathering or D&D characters or settings that remain relevant throughout the seasons.
A: We welcome your feedback, ideas, comments, and suggestions!
Please fill out the feedback form linked in the WPN Marketing Portal menu bar.
In addition, we will be emailing a comprehensive survey your store can complete after this first launch of the program to gather specific feedback.
A: In the future we plan to develop more options for store-specific marketing to the portal, but right now our marketing material offerings are limited to Magic and D&D branded materials. For now, we recommend heading over to www.smartpress.com for any other print needs like these for a custom print experience.
The new WPN Marketing Portal is powered by Smartpress. We’re partnering with Smartpress to offer WPN stores a local custom print shop experience with the ease of ordering online.
Smartpress is the premium online print vendor for marketing and design professionals across the U.S. and Canada. They operate on three foundational principles: create high-quality printed materials with world-class customer service and a commitment to social responsibility.
Smartpress is 100 percent employee-owned and Scope 1 & 2 carbon neutral certified. As the online division of The Bernard Group, a leader in retail merchandising, Smartpress offers a variety of options for retail signage and solutions as standard offerings. Check out www.smartpress.com for more.
Before you begin customizing your print-on-demand marketing materials, please read our marketing materials policy.