A new set brings fresh ways to promote your store and fire up your community—and Magic: The Gathering | Marvel’s Spider-Man is your chance to do it in spectacular fashion. WPN member stores can tap into a full suite of physical and digital marketing materials to boost visibility and fuel excitement for awesome Magic: The Gathering | Marvel's Spider-Man set products, core seasonal events like Prerelease and Commander Party, plus special events like Magic Presents: Friendly Neighborhood Draft and Spider-Man: The Final Battle.

Below, you'll find a breakdown of what’s included in the Magic: The Gathering | Marvel’s Spider-Man marketing kit, what’s available online as downloadable digital marketing assets (DMAs), and what you can customize and order through the Marketing Portal.

Marketing Materials

• Foil poster
• Tri-fold table signage
• "New to Magic?" signage
• Merchandising header
• Shelf talker

Promo Cards and Play Materials

• Buy-a-Box promos
• Standard Showdown promos
• Commander promos
• Magic Academy promos
• 1 Alternate art cover The Amazing Spider-Man #1 comic book prize
• Set-themed Welcome Decks
• Welcome Deck signage
• Sticker sheet
• Commander Party play aids and party cards
• Set-themed learn-to-play brochure
• Villainous Halloween play aids and villain cards

Digital Marketing Assets

• Product shots and product family shot
• Key art social media assets
• Event promotional assets
• Event social media assets
• Buy-a-Box promo social media assets
• Commander Party localized play aid and party cards
• Commander Party social media assets

Marketing Portal Customizable Materials

• New! Key art window banner
• Key art poster, foam board, and sidewalk signage
• Event list flyer
• Events posters, foam boards, and sidewalk signage
• Event flyers: Prerelease, Standard Showdown, Commander, Spider-Man: The Final Battle
• Tension fabric banner display

Learn more about the WPN Marketing Portal and how to sign up.

When Will Marketing Kits Arrive?

We expect marketing kits to begin arriving at WPN member stores as early as Friday, September 12, with most delivered in the days leading up to Prerelease. If your kit does not arrive, please reach out to Retail Support.

Marketing Materials

Foil Poster

The WPN foil poster is an eye-catching way to highlight the theme and energy of Magic: The Gathering | Marvel’s Spider-Man. Place it in a high-traffic spot—such as your front window, near your point-of-sale, or in your play area—to maximize visibility. For added protection and a sleek, professional presentation, consider framing or mounting the poster.

Welcome Deck, "New to Magic?", and Tri-Fold Table Signage

Inside your marketing kit, you’ll find bold, set-themed Welcome Deck signage—perfect for highlighting your teaching tools and inviting new players to try Magic—plus “New to Magic?” signage with QR codes that make signing up for Magic Academy events quick and seamless.

You’ll also receive a versatile tri-fold table tent featuring three attention-grabbing panels: one promoting your Magic Presents: Friendly Neighborhood Draft events, another offering a handy guide to set draft archetypes, and a third showcasing must-have products like Play Boosters, Collector Boosters, the Bundle, the Scene Box, and the Gift Bundle.

Merchandising Header and Shelf Talker

The merchandising header is a bold, eye-catching sign designed to sit above your display, instantly drawing attention to the set and making it easy for customers to find. The shelf talker is a smaller, product-level sign that sits on or near your shelves, highlighting the Magic: The Gathering | Marvel's Spider-Man set and sparking customer interest right where they shop. Use the header to create a focal point for your Magic section and place the shelf talker near featured items to guide players toward their next purchase.

Display these materials in high-traffic areas and at your event tables to guide players through their next steps—whether that’s learning, drafting, or picking up their favorite new set items.

Promo Cards and Play Materials

Your kit will include all the promo cards you'll need to run a successful Magic: The Gathering | Marvel's Spider-Man season, such as the Buy-a-Box promo, Spider-Sense.

You can view all the promo cards and their usage in the Magic: The Gathering | Marvel's Spider-Man Dates, Events, and Promos Details article.

New Welcome Decks, Learn-to-Play Brochure, and Sticker Sheet

Bring in new players and excite them to return with the brand-new Magic: The Gathering | Marvel’s Spider-Man Welcome Decks, learn-to-play brochure, and sticker sheet!

The set-themed Welcome Decks and learn-to-play brochure are clear and engaging teaching tools for your Magic Academy: Learn to Play events, especially for new players attracted by the Spider-Man theme—easy to understand, fun to play, and packed with web-slinging flavor.

The Welcome Deck and a sticker sheet are rewards that celebrate a new player's progress and give them mementos that keep your store—and Magic—top of mind.

Commander Party Play Aid and Party Cards

Commander Party is a one-day, casual Commander event with a story-driven twist—perfect for building community. Your marketing kit includes themed play aids and party cards to enhance gameplay, immerse players in the narrative, and make the event exciting and unforgettable.

Magic Presents: A Villainous Halloween Play Aids and Villain Cards

Magic Presents: A Villainous Halloween (October 31–November 2) is a casual Commander event where players secretly choose a villain card that provides an alternate win condition during play. If you scheduled this event in Wizards EventLink by August 15, your marketing kit will include the themed play aids and villain cards for use during this event and as take-home rewards (while supplies last).

Digital Marketing Assets

Digital marketing assets (also called DMAs) found on the Marketing Materials page are downloadable, high-quality marketing assets you can use in promotions for your store.

You'll find ready-to-use social media assets that get the word out about products and events at your store.

Plus, you can download printable assets like key art posters, oversized art, and banners you can display around your store.

And, of course, you can get Magic marketing staples like product shots, set logos, and expansion symbol images.

Get Localized Digital Marketing Assets

Many event materials are available in multiple supported languages among the DMAs, so you can connect with players in the language they’re most comfortable with. For Magic: The Gathering | Marvel’s Spider-Man Commander Party, this includes themed play aids and party cards. Simply set your location on the WPN website to see the localized assets available to you.

Marketing Portal Customizable Materials

WPN member stores in the United States, Canada, Guam, and Puerto Rico have access to an amazing source of customizable marketing materials: the WPN Marketing Portal. If you're unfamiliar with or haven't used the Marketing Portal, take a moment to read up on what it is and how you can sign up.

The Marketing Portal complements your marketing kit and delivers store-branded items directly to your doorstep. Plus, WPN Premium stores receive $300 in promotional marketing credits to put toward their orders. The credit is seasonal and must be used before its expiration on November 1.

New This Season: Window Banner

New in the Marketing Portal is a key art window banner. This 24" x 48" double-sided vinyl piece features customizable text and showcases the Magic: The Gathering | Marvel's Spider-Man release. It has built-in wood dowels for easy hanging indoors or outdoors (though we recommend indoors to protect it from the elements).

Posters, Foam Boards, Flyers, and Sidewalk Signage

Draw attention to your events and products with customizable posters, foam boards, flyers, and sidewalk signs as well. These are high-quality, professional materials that help you grab attention, attract customers, and highlight your store’s Magic events all season long.

Have You Scheduled Your Events?

Players are on the lookout for where to experience Magic: The Gathering | Marvel's Spider-Man in the Store & Event Locator—make sure your store is on their radar by scheduling your events in Wizards EventLink today.

With your marketing kit, customized Marketing Portal materials, and DMAs ready to go, you have powerful tools at your fingertips to attract attention, build excitement, and host events that keep your community coming back.

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