May 22, 2024 — Modern Horizons 3, Promos, Events

Modern Horizons 3 Events & Promos Overview

Review your marketing kit contents and get prepped for summer events featuring your players' new forever favorite cards.

May 22, 2024 — Modern Horizons 3, Promos, Events

Modern Horizons 3 Events & Promos Overview

Review your marketing kit contents and get prepped for summer events featuring your players' new forever favorite cards.

Modern is one of Magic's most celebrated formats, and it's getting a host of new and powerful cards with Modern Horizons 3. Marketing and promotional material kits are expected to begin arriving in North America starting May 31, so now's the time to review what's inside and prepare for fast-approaching events.

It's also a great time to get your events scheduled, if you haven't already—bring up your Wizards EventLink calendar while you review this article.

Modern Horizons 3 Promos & Usage

Your Modern Horizons 3 marketing and promotional material shipment will include marketing materials for Magic: The Gathering®—Assassin's Creed® as well. These are listed below.

Modern Horizons 3 Seasonal Items

  • 1 Foil Modern Horizons 3 Poster – For prominent in-store display
  • Flusterstorm – Buy-a-Box promo; for players who purchase a full display of Play Boosters, Collector Boosters, or individual Collector's Edition Commander Decks (in-store purchase or pick-up only)
  • 1 Ajani foil countertop standee (WPN Premium only) – For display near your point-of-sale (or on another countertop in-store) to increase awareness and drive sales

Modern Horizons 3 Event Items

  • None – Please continue to use your Outlaws of Thunder Junction promo packs to support Modern Horizons 3 events in-store; the number of promo packs you received for Outlaws of Thunder Junction was based on the total number of weeks for both Outlaws of Thunder Junction and Modern Horizons 3 program seasons.

Magic: The Gathering®—Assassin's Creed® Items

  • 1 Foil Magic: The Gathering®—Assassin's Creed® Poster – For prominent in-store display
  • Hidden Blade – Buy-a-Box promo; for players who purchase the Magic: The Gathering®—Assassin's Creed® Starter Kit, a Beyond Booster Display, or a Collector Booster Display (in-store purchase or pick-up only)

Modern Horizons 3 Events

Modern Horizons 3 Prerelease (June 7 – June 13, 2024)

Modern Horizons 3 kicks off summer on a high note, introducing a wave of new forever favorites for your community to get their hands on. At Prerelease, wrangle your card-slinging veterans and those who haven't picked up a set in a while to join in for flashy, fun events throughout the week.

We have two variants of a Prerelease on our marketing materials page for you to promote your event with: one that matches the Prerelease packaging, and another featuring epic Concept Eldrazi art found in the set, appealing to the hardcore Modern fans in your community.

Prerelease 1:1 social media ad image, concept Eldrazi versio


 Prerelease 1:1 social media ad imagen


Additionally, Prerelease Early Sales continues in WPN stores around the globe (excluding Japan), allowing you to sell the full product suite to customers right at Prerelease.

Those who purchase or pick up the following in your store will earn a copy of the Buy-a-Box promo, Flusterstorm:

  • Sealed Modern Horizons 3 Play Booster Display
  • Sealed Modern Horizons 3 Collector Booster Display
  • One of any Modern Horizons 3 Collector's Edition Commander Decks

Long-time fans in your community may recall that Flusterstorm was the Buy-a-Box promo for Modern Horizons, which introduced the card to the Modern format. We couldn't resist the opportunity to bring this popular card back in a stunning retro frame for Modern Horizons 3, and we hope your community enjoys the nod to Magic's history.

Modern Horizons 3 Launch Party (June 14 – 16, 2024)

Where Prerelease highlights the unique challenge of the Sealed Deck format, the Modern Horizons 3 Launch Party turns up the heat with Booster Draft joining the fray. It's a second wave of set celebration, and an opportunity for your players to return to your store and play more games with their fellow Modern and Limited fans.

For Modern Horizons 3 event support, please continue to use your Outlaws of Thunder Junction promo packs.

Friday Night Magic (June 14 – July 18)

Throughout the Modern Horizons 3 season, you can advertise your Friday Night Magic events using our new downloadable marketing materials, also found in two variants—one matching the Collector Booster packaging art, and the other featuring another Concept Eldrazi art piece.

Friday Night Magic is your time to give space to your community's favorite way to play, and for Modern Horizons 3 season, you may consider running some Modern Horizons 3 Booster Draft or Modern Constructed to continue the excitement for weeks.

From epic reprints to awe-inspiring serialized Eldrazi cards, Modern Horizons 3 is a love letter to Magic and Modern fans. Make sure your community can find your events by getting them scheduled in Wizards EventLink, and keep an eye on this space for our Prerelease Planning Guide coming soon.

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